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The Rising Popularity of Protein Shakes: Not Just for Bodybuilders Anymore

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Protein shakes are considered an essential attribute of bodybuilders who want to gain mass. But recently, their popularity has increased even among those who have never gone to the gym. And it’s not that bad!

Ekaterina Belchikova

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Give your grandma a shaker!

The latest figures show that the global protein market will be worth $32.3 billion by 2028 (up from $20.6 billion in 2021). Such popularity is due to the fact that the protein is consumed not only by athletes, but also by those people who want to maintain muscle mass during weight loss, improve their diet or build muscle (although experts say they will not achieve this without exercise).

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There is no doubt that protein is vital for good health. The body breaks it down into amino acids needed to build muscles and cells. It is also essential for the smooth functioning of the immune system.

We can safely get it from traditional food. For example, eggs, meat, fish and even vegetables and herbs. And while there is no doubt that it is always preferable to obtain nutrients from food, there are categories of people who need such supplements.

Who Needs Protein Shakes

Protein shakes can be very healthy and delicious Unsplash

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First of all, these are professional athletes and people who need additional protein, including those who have a poor appetite or who are struggling with an illness. A recent study also showsthat such drinks would be beneficial for people over 65, since up to 85% of this age group do not get enough protein.

Meanwhile, it is the elderly who most often suffer from a decrease in muscle mass and strength. This can affect their physical functions and affect their health. Today, recommendations for protein intake for people over 65 years of age say that they need to receive 1-1.2 g of protein per kilogram of body weight; for sick people, this rate may be higher. That’s a lot! Many seniors are not able to maintain this norm on their own, which is why protein drinks can help them.

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2023-07-20 09:37:24

#older #people #protein #shakes

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