It is the queen of commercials and if not yet the most loved by Italians, it is certainly the most watched. Queralt Badalamenti, the name is pronounced «Càral», half Sicilian, half Catalan, but authentic Milanese from Porta Romana, is the woman of advertising records: a smile, hers, which promotes everything: from pots to cars, from medicines to supermarkets, from wines to tuna. Now, among other things, she is expecting little Sofia.
Is it true that as a child you hated advertising?
«When I saw her I changed the channel. But I was wrong.”
Why?
“Advertising is art, hard work and better than a lot of television.”
Is it also true that you don’t have a television at home?
“I moved house and bought it.”
And what do you watch on TV?
«The news, La7 programmes, Netflix. I also ventured into reading the “Brothers Karamazov”».
It is a novel where parricide is central.
«This is why I preferred to abandon it after a few pages».
How many commercials have you played in your career?
“At least a hundred.”
Can anyone mention it?
«Lagostina, Moment, Unieuro, Lidl, Ferrero, Volvo, Riomare, Scaldasonno, Alfa Romeo, San Pellegrino… shall I continue?».
Instead, tell us how to recognize it.
«In the Dimagra advert I am engaged to a scale, in Dalani I am packaged by my boyfriend and sent back to the sender, in the Misura advert I dive into a box of biscuits».
I imagine the gifts…
«Mikado sent me a truckload of chocolates home, making not only me happy but also all my neighbors».
What did you want to do as a child?
«The actress or singer. Then I graduated in Marketing and so I married my vocation as an actress to my studies.”
Is Milan still the capital of advertising?
“Certain. There is a lot of creativity and a very serious and professional environment. Then it is truly democratic.”
In what sense?
«There is a lot of money in advertising and hundreds of people show up for auditions. You don’t skip the line if you are the director’s daughter or the assistant’s friend. Those who deserve pass.”
She was also the protagonist of her own campaign against street harassment.
«At first they thought I was crazy. They were just compliments they told me. Today, however, there is less and less tolerance for certain bad habits and I am happy to have opened this path.”
Have you ever refused advertising?
«Recently they asked me to advertise for children’s products but I preferred to say no. I didn’t want my pregnancy to become a commercial, I almost feel obliged to protect this moment of mine.”
Have you ever gotten stuck?
“Never. Rather than arriving unprepared, I study the joke all night. I’m rarely wrong.”
Would you do a reality show?
«Big Brother no. Beijing Express perhaps.”
What does he want to be when he grows up?
«I teach acting at the Mohole School which is a film university. I discovered that I really like teaching.”
To paraphrase famous advertising slogans: are you more heart of cream or no limits?
“Heart of cream. But don’t underestimate what I can do.”
Is optimism the scent of life?
«Life is the scent of life, even with its bad moments».
What does it do against the wear and tear of modern life?
“I do yoga, I call my friends, I cry if I have to and laugh when it comes.”
What more do you want from life?
«Now that I’m about to become a mother, what more could I want?».
Is it better to have a crodino with Owen Wilson or a coffee with Clooney?
«The blond crodino makes the world go round».
Would you replace Julia Roberts in the stockings commercial or Charlize Theron in that of a famous perfume?
«Charlize Theron is an unreachable goddess, but…».
September 27, 2023
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2023-09-27 14:54:11
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