In view of the second round of Indonesia-Curacao in FIFA Matchday, the general president of PSSI Mochamad Iriawan comment on activities Shin Tae Yong who is often the star of commercials.
Since being commissioned by PSSI to coach the Indonesian national team since late 2019, Shin Tae Yong has been captured as a star in a series of advertisements, both for local and foreign products, as one of the South Korean car brands whose factory is located. in Bekasi.
However, PSSI is not concerned about the South Korean manager’s “side job” outside of being the Indonesian national team manager.
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In the eyes of Mochamad Iriawan, Shin Tae Yong is a highly respected coach in South Korea in terms of results. By becoming an advertising star, Shin Tae Yong is said to provide benefits to the country’s economy.
So far, according to Iriawan, Shin Tae Yong is the national team manager who has often starred in many commercials. This is because Shin Tae Yon is highly respected in South Korea.
“As is well known, the Korean media are always present when Shin Tae Yong acts to coach the national team on the field,” said Iriawan, quoted by Between.
In the news, it was claimed that PSSI’s recruitment of Shin Tae Yong has provided benefits in bilateral relations between Indonesia and South Korea. Because South Korea is a country whose culture is considered a global icon.
“So through Shin Tae Yong, we can learn in South Korea how to patent our cultural products to be better known,” said the man who is familiarly called Iwan Bule.
Iwan Bule said that Indonesia and South Korea have similarities in cultural richness. However, Indonesia is considered not yet capable of having special rules for monetizing cultural wealth without violating the rules.
“For example, if we have a football product in Tangerang, we ask these Korean stars to play football using that product. So the economic value of this product will be greater,” said Iwan Bule.
(sry / ha)
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