Par Laurent REBOURS
Published on Jun 27 ’22 at 8:59 PM
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At the end of 2021, following two years of Covid-19 pandemicthe tourist office of the Agglo du Pays de Dreux has decided to launch a reflection on its tourism development strategy.
A reflection bringing together elected officials, socio-professionals or professionals from the territory of this oversized Agglo with some 81 localities, so many specificities to be valued. And this resulted in a new signature for the Pays de Dreux: Nature royale.
Radiate beyond the Pays de Dreux to neighboring regions
A signature that has real brand value, as noted by the president of the Agglo, Gérard Sourisseau.
This signature fits completely with the choice of the inhabitants of Dreux and in particular the youngest who have also retained the royal dimension for its new logo.
With Nature royale it is a dimension of generosityof naturel and D’authenticity which is put forward by doubling the already existing tourist expertise.
And above all to promote the territory and its riches well beyond the Pays de Dreux, in Normandy and Ile-de-France in the line of sight, without forgetting the locals who are obviously invited to appropriate their tourist offers.
Nature as a banner
–Nature is clearly a leitmotif of this approach, which is summed up by Christelle Minard, vice-president of the Agglo:
Nature is rural and beautiful with its forest massifs and large expanses. Nature is green, but also water and all this biodiversity that makes us rich.
“A territory that has remained natural, authentic and without artificialisation” notes in turn Pierre Sanier, the president of the tourist office of the Agglo, citing in the forefront of heritage riches “the Royal Chapel of Dreux, the castle of Anet, the beautiful residences, churches… a royal heritage! »
A signature why?
This signature is first of all a way for the Pays de Dreux to affirm a strong identity as well as its historical values in the image of those who make this territory: inhabitants, farmers, producers… and in the image of what makes this territory: the many natural spaces and a heritage of great wealth.
The tourist office intends to lay great emphasis on immersion in this territory through the experience of tourists or occasional visitors.
What if you became an ambassador?
To highlight its nuggets and develop experience tourism, the tourist office wants to involve as many inhabitants of the Pays de Dreux as possible.
Residents likely to become ambassadors to appear in photos or videos which will then fill all communication media (websites, brochures, magazines, etc.)
You love your territory, you want to enhance it through your achievements that can be humorous… it’s here: [email protected]
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This involves canoe trips along the Eure, the discovery of the exceptional site of the lakes of Mézières-Ecluzelles, a step back in time in Anet or even discovery hikes on the many paths.
What to expect this summer?
–Pour summer time in addition to all the activities planned by the tourist office, several highlights are planned.
It is first of all the launch of the new season of the Labyrinth of Thimerais which starts on July 2, 2022 with the emphasis on the family adventure dimension until August 31, 2022 but also every weekend in September with its nights. Two labyrinthine routes for children or adults that will put all your explorer skills to the test and your ability to solve puzzles. [Saint-Maixme-Hauterive, route d’Hauterive].
It is then the tree heritage of the Department which is exhibiting in Ecluzelles until August 28 at the House of natural spaces which hosts the CD 28 exhibition Noted trees of Eure-et-Loir. An exhibition offers a naturalist vision with a journey inside the House and another, more poetic one is installed in the Gallery of the media library of the odyssey from July 5 to August 25.
Finally, it’s the return of summer visits from the tourist office, very popular, which allow you to discover villages, crafts, heritage, nature walks. It’s every Tuesday in the summer for two visits.
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