The American technology giant Microsoft announced that it will change its strategy in retail sales and among other measures will include the closure of physical stores. The company’s retailers will continue to provide services such as sales, training and support from Microsoft’s corporate facilities and remotely.
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Microsoft will continue to invest in the development of digital storefronts on Microsoft.com, to make its products reach more than 1,200 million people every month in 190 markets around the world.
“Our online sales have grown as our product portfolio has evolved to provide largely digital offerings, and our talented team has proven successful in serving customers beyond any physical location,” stated Microsoft corporate vice president David Porter.
The company also plans to consider commercial spaces. located in London, New York, Sydney and Redmond.
Due to the considerable growth of online sales through the Microsoft.com portal and the digital stores specialized in marketing products such as Xbox y Windows, the company will continue to invest in digital innovation, in software and hardware. In addition, it will support the development of 1: 1 format video chat, online video tutorials and virtual workshops with more digital solutions to come.
Since Microsoft closed its physical stores in late March 2020 due to the pandemic, the company’s retail sales team has helped small businesses digitally transform; It has enabled virtually hundreds of thousands of clients to work remotely and to use educational software. In addition, he answered the support calls. In total, Microsoft organized more than 14,000 digital workshops and made more than 3,000 virtual graduations.
“We deliberately formed teams with unique backgrounds and abilities that could serve clients from anywhere. The evolution of our workforce ensured that we were able to continue to serve clients of all sizes when they needed us most,” he said.
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