2020, I would say the word “resilience “. Resilience for our companies which, for many, have been able to reinvent themselves in the face of adversity in order to succeed “,” text “:” If I wanted to describe the year 2020, I would say the word “resilience “. Resilience for our companies which, for many, have known how to reinvent themselves in the face of adversity to succeed “}}” lang = “fr”>If I wanted to describe the year 2020, I would say the word “resilience”. Resilience for our companies which, for many, have known how to reinvent themselves in the face of adversity in order to succeed
, says the general manager of the Lévis Chamber of Commerce, Marie-Josée Morency.
This is the case of Groupe Satir Productions, first specializing in events in Lévis, which has started a new webcasting company.
Following the announcement of the ban on gatherings, cancellations of conventions, shows or other events have accumulated. When Quebec was put on hiatus, the team of young entrepreneurs reinvented themselves to stay alive.
COVID-19: what a nightmare for people in events! We were the first with hotel colleagues to receive a slap in the face “,” text “:” COVID-19: what a nightmare for people in events! We were the first with the colleagues of the hotel industry to receive the slap in the face “}}” lang = “fr”>COVID-19: what a nightmare for people in events! We were the first with hotel colleagues to receive a slap in the face
, recalls the president of the company Hugo Aubin-Nadeau.
Hugo Aubin-Nadeau is president of the Satir Productions Group
Photo: Radio-Canada / Marc-Antoine Lavoie
—
We had been broadcasting indoor events on the web for several years. There, we had to change our way of thinking and reflect on events for the web
, explains the entrepreneur from Bellechasse.
The team therefore created a studio in a room at the Complexe 2 Glaces Honco in Lévis. Online training, festive evenings, conferences, webcast: the room is on full swing.
For two months now, we have returned to profitability. It’s a tour de force in the event industry at the moment.
The Satir Productions Group studio at Complexe 2 Glaces Honco in Lévis
Photo: Radio-Canada / Marc-Antoine Lavoie
—
From sound technician to grocery delivery man
However, the path has been winding. During sleepless nights fueled by stress
that were necessary to set up this project, it was imperative to keep the team in place.
Tire distribution, parcel and grocery deliveries: every opportunity to put the fifteen employees to work was seized.
They’ve been incredibly resilient, what’s crazy about it – and that’s what touches us a lot – is that our team was from day one in solution mode instead of going down on his fate
, rejoices Mr. Aubin-Nadeau.
These companies that were initially ephemeral will now be part of the range of services offered by Groupe Satir Productions.
Now, we have refrigerated vehicles and we make grocery deliveries. This is something that will stay with us after the pandemic. It’s a new branch in our companies
, says Hugo Aubin-Nadeau.
Effervescence for retail
The sixty companies that closed their doors in 2020 are mainly in the restaurant business. In return, the Lévis Chamber of Commerce noticed a upsurge in retail
.
COVID-19","text":"Ce qu'on voit, c'est que ce n'est pas éphémère. Il faut que ça perdure et ce n’est pas nécessairement né en raison de la COVID-19"}}" lang="fr">What we can see is that it is not ephemeral. It has to last and it wasn’t necessarily born because of COVID-19
, specifies Ms. Morency.
The general manager of the Lévis Chamber of Commerce, Marie-Josée Morency
Photo: Radio-Canada / Marc-Antoine Lavoie
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And what to say about Mr. Bubble
Mr. Bubble is one of the companies that saw the light of day in the midst of a pandemic. Benoît Labbé and his business partner Patrick De Lair had the idea of starting a pearl tea counter, better known as Bubble Tea.
After creating the recipes, menu and branding, the entrepreneurs opened up shop in July.
We haven’t been able to see the annual sales cycle yet, however we have made it to December and people are lining up every day outside
, reports M. Labbé.
Monsieur Bubble, in Lévis, opened in July.
Photo: Radio-Canada / Marc-Antoine Lavoie
—
Even though it’s against their nature to greet customers by asking them to wash their hands and wait outside, the concept is hugely successful.
We have a loyalty card. In the first month of operation, we had people who were on their second card
, argues the trader. People ask us what do we put in it to make them addicted!
he laughs.
People need a little something heartwarming, and we have found the right product.
Strongly a return to normal
Despite these success stories, entrepreneurs can’t wait for the good days to return. We will arrive at the end of the year tired and happy that it is over. We owe our employees a huge debt
, would like to stress Benoît Labbé.
Bruno Labbé, co-owner of Monsieur Bubble in Lévis
Photo: Radio-Canada
—
Hugo Aubin-Nadeau, for his part, has seen his turnover decrease by $ 1.5 million over the past year.
The team can’t wait to hear again the sound of a packed hall or a raving crowd at a show.
While technologies have demonstrated their full potential for performing online events, nothing beats real human contact.
It allowed us to realize how important it is in our lives to meet and live experiences and beautiful moments together
, concludes the entrepreneur.
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