11 Feb 2024
How do owners of MK Suki and Yayoi restaurants in Japan relate to Thailand? /by Longtunman
If talking about Japanese restaurant brands that usually sell food in sets At an affordable price
“Yayoi” is often the first shop that many people think of.
By Yayoi which is open in Thailand. It is one of the restaurants in the “MK Restaurants Group” or MK Restaurant Group Public Company Limited.
Owner of MK Suki shop It’s the darling of Thai people.
Did you know that “Yayoi” was actually born in Japan? And in Japan, there is also an MK Suki shop open. Just like in Thailand as well. But it is not managed by MK Restaurants Group.
What are the origins of Yayoi and MK Suki restaurants in Japan?
and is relevant With a store in Thailand or not?
Longtunman will tell you about it.
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If we talk about the beginning of “Yayoi”, we have to go back to 1886, or 138 years ago, which corresponds to the Meiji era of Japan. It was an era of prosperity from Western countries. Starting to enter the Japanese mainland
Mr. Tamichiro Shioi, who studied cooking in France opened a Western restaurant In the Nihonbashi area of Tokyo It was named “Yayoiken” or “Yayoi” for short.
The highlight of Yayoi Restaurant is Western-style set meals. which is sold at a low price
with a friendly price Combined with cooking skills that are hard to compare. Make Yayoi Shop It is very popular with Tokyo residents.
By regular customers of the shop They range from ordinary people to celebrities, writers, politicians, and the Prime Minister of Japan at that time. is also one of the regular customers.
Yayoi shop business Was passed on from generation to generation Until the generation of Mr. Sueyuki Shioi, who is Mr. Tamichiro’s grandson.
In this era of Mr. Sueyuki At Yayoi, the food style has been adjusted to be more Japanese. Or, simply put, the food sold at this Yayoi restaurant. It combines Western style food with Japanese style food. perfectly
But the concept is still a set meal. At a pocket-friendly price as always.
In addition, the brand has been expanded. With the opening of Hotto Motto, which is a “bento” or portable lunch box shop. that has rice, meat, and vegetables in one box
To respond to the lifestyle of Japanese people who likes to live life in a hurry But also pay attention to food.
Hotto Motto is a huge success. and became a bento food shop The largest in Japan
Until today, the business of Yayoi and Hotto Motto has been passed down to the 4th generation of the family, Mr. Tatsuo Shioi, under the company Plenus.
Besides Yayoi and Hotto Motto, another restaurant under Plenus’s management is MK Restaurants or MK Suki. That’s in Japan.
At this point, many people probably have a question: What about MK Suki and Yayoi that we saw in Thailand? How is it related to being in Japan?
This story must go back more than 30 years ago when Mr. Tatsuo traveled to Thailand. Then had the opportunity to eat at MK Suki restaurant.
MK’s Thai-style sukiyaki is very pleasing to Mr. Tatsuo, who is a Japanese person, and makes Mr. Tatsuo An idea arose to buy this Sukiyaki franchise. Return to open in Japan
After long negotiations, the first MK Restaurants branch in Japan has finally opened. was born in 1994
It is in the form of a shabu-shabu shop. Serving both buffet and A La Carte styles, including Dim Sum for sale.
Later Mr. Tatsuo Want to expand Yayoi shop business Going abroad So I thought of MK Suki. who have been partners for a long time
Making it in 2006, the first Yayoi shop opened in Thailand. was born, with MK being the franchisee in Thailand. before expanding to other countries
In summary, MK Suki is a Thai suki restaurant (MK Restaurants Group) that was franchised to sell in Japan by Plenus, the owner of Yayoi.
While Yayoi It’s a Japanese restaurant (Plenus) that was franchised to sell in Thailand by MK Restaurants Group.
Plenus currently has more than 3,000 restaurants worldwide.
By restaurants located in Japan, divided into
– Hotto Motto 2,441 branches
– Yayoi 360 branches
– MK Restaurants 25 branches
Meanwhile, restaurants abroad include 250 Yayoi branches, and of these, 198 are branches in Thailand.
Yayoi also has restaurants in Singapore, Australia, Taiwan, the United States, the Philippines and Malaysia.
Which proportion of Plenus’s income comes from..
– Hotto Motto 75%
– Yayoi in Japan 21%
– Yayoi outside Japan 3%
– MK Restaurants 2%
So how are Plenus’s operating results?
Year 2020
Revenue 35,900 million baht, loss 703 million baht
Year 2021
Revenue 33,800 million baht, loss 613 million baht
Year 2022
Revenue 34,500 million baht, profit 536 million baht
Year 2023
Revenue 36,250 million baht, profit 844 million baht
It can be seen that Plenus’s income has always been quite consistent. While there were losses during the lockdown period and return to making a profit After opening the city
And if compared with MK Restaurants Group of Thailand
Plenus will have more than double its income.
Plenus was listed on the Japanese Stock Exchange in 2002 but was delisted from the stock market. from being acquired by the company’s executives Went last year
At this point, many people may have a question: Why doesn’t Mr. Tatsuo expand the highly successful Hotto Motto bento box restaurant in Japan? To other countries like Yayoi Shop
The answer is that Mr. Tatsuo has already done it. But was not successful
Hotto Motto used to expand branches in China, South Korea, Australia and Singapore, but has now closed all of them.
So why hasn’t Hotto Motto been successful? In the international market?
The answer is because The culture of eating in a hurry that are not the same
according to Japanese tradition Eating food while walking It’s something that shouldn’t be done. No matter how fast life gets
Make the bento box bigger It’s a simple and complete meal in one box. It’s food that’s most suitable for eating when you’re in a hurry.
But for other nationalities who do not have a tradition prohibiting walking and eating As strict as Japanese people
Convenience food It’s more likely to be a burger, fried chicken, or sandwich. Because you can hold and eat while walking. If you are in a really rushing time
And if foreigners Really wanting to eat Japanese food, I usually choose to go to a Japanese restaurant. It’s more formal. which Yayoi shop is one of them
This is the story of Yayoi Shop. which was born from a small restaurant in Japan
Business passed down from generation to generation The style of food has been adjusted to suit the era. and opening new restaurants to target a variety of customer groups
2024-02-11 04:01:47
#owners #Suki #Yayoi #restaurants #Japan #relate #Thailand
