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the new “factory” of made in Italy opens on the other side of the world

The Piaggio group is one of the best known and most appreciated in the world. Thanks also to the brands that contribute sales and growth at will every year. Now, however, it seems that he “greets” Italy, here is how.

Piaggio is one of the most important manufacturers in Italy and in the world. Not only for sales and earnings, but also for what concerns its history. In fact, he owns an Italian icon and never out of fashion like the Vespa.

Piaggio, now “everything changes” (Web source)

However, other unique and inimitable brands such as Aprilia and Moto Guzzi belong to his group. The extraordinary success they have achieved over the years, however, has not prevented and does not prevent Piaggio from expanding.

The Italian company is in fact developing a new factory in Indonesiain a very large area (55,000 square meters), complete with an opening scheduled for the second half of 2022. So let’s find out more about this fascinating and truly ambitious project.

Piaggio, the new plant in Indonesia and what you need to know about it

Piaggio, a truly unique, extraordinary company in strong and continuous expansion. That is why very soon the company will arrive in Indonesia with a new extraordinary plant, which will have life in Jakarta.

A building that will be joined to those already present in Vin Puch in Vietnam and Foshan in China, which makes us understand Piaggio’s great aspiration in wanting to increase its production capacities in Asia. To make this important news known, the same motorcycle group took care of it with a press release arrived on the occasion of the Indonesian round of the world championship at the Mandalika circuit.

Why this choice? Because it is one strategic state for the motorcycle market, as it records five million scooters and motorcycles sold every year. It is for all intents and purposes the third largest market in the world after India and China.

Vespa (Web source)
Piaggio, new plant in Indonesia (Web source)

Moreover, in Indonesia in 2021 the group increased its sales by 61% compared to the previous year and this year it will be able to count on over fifty dedicated stores, including four Motoplex recently inaugurated in Jakarta, Bali, Surabaya and Jogjakarta.

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This underlines the importance of the Indonesian market in the growth strategy strongly desired by Piaggio in Asia. A strategy that will be launched immediately this weekend, given that in conjunction with this Sunday’s race there was no lack of space for the presentation of the new Aprilia scooter, the SR GT.

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