“The Tang DM-p old model series can be discounted up to 83,000 yuan, and the entire Seal 700 series is discounted by 75,000 yuan!”
On October 3, Hu Wei (pseudonym), the sales manager of a BYD store in Nanshan District, Shenzhen, told a China Securities Journal reporter that Shenzhen currently provides local subsidies ranging from 15,000 yuan to 22,000 yuan for all new energy models, plus store subsidies. , this year’s National Day discounts have reached the largest level in the whole year, and sales have reached the end of the year.
As the “Golden Nine and Silver Ten” peak car sales season begins, brands such as AITO Wenjie, Tesla, and BYD have intensively launched new cars and large-ticket car purchase discounts, coupled with local government car purchase subsidies, the car market has ushered in a sales boom.
Industry insiders said that this year’s long Mid-Autumn Festival and National Day holiday combined with preferential policies from manufacturers will help stimulate users’ enthusiasm for car purchases. Coupled with the concentrated increase in sales of many new cars, sales during the “Golden Nine and Silver Ten” periods are expected to hit new highs.
New car supply increases
“After its official launch on September 12, the new M7 has received an average of more than 1,500 orders per day since its release. As of September 30, a total of 30,000 units have been ordered. This car focuses on smart cockpits and smart driving, and the cumulative investment in the new M7 series has reached 5 100 million, and received deep empowerment from Huawei.” At the Nanning National Day Auto Show, Wang Li, sales manager of AITO, enthusiastically introduced the configuration of the new car to a large number of customers who came to see the show car.
AITO booth at the Nanning National Day Auto Show, source: Photographed by interviewee
“Recently, you have to queue up to test drive new cars. We went to the store several times to find the new M7, but no car was available. The Tesla Model Y facelift is still waiting in line for a test drive. The salesperson said there were more than 20 people in line in front of it.” On October 4, at a sales store of a new energy vehicle brand in Beijing, Mr. Wu, a first-time car buyer, told reporters that at present, the discounts on older models are greater, “but we still want to wait for new cars.”
On October 1, Tesla announced that the new Tesla Model Y was officially launched. A total of 3 models of the new car were launched, with a price range of 263,900-349,900 yuan.
“The new Model Y is 1 second faster, the rear-wheel drive version has been changed from 6.9s to 5.9s, and the range has been increased by 9KM-28KM. The standard 19-inch wheels have been changed from silver to black warrior. The overall effect looks like It’s a lot more handsome. At the same time, it also adds 256-color ambient lights that many car owners miss, and the detailed changes have brought about a lot of improvement in user experience.” Tesla sales representative Chen Qing said.
In addition to Wenjie and Tesla, BYD’s luxury brand Yangwang officially launched the Yangwang U8 luxury version on September 20, priced at 1.098 million yuan. “Many BYD dealer investors and supplier bosses in our circle of friends have ordered U8, mainly to get closer to BYD’s new car brand and to experience the product performance of the new car first-hand.” A car brand dealer revealed to reporters.
West China Securities said that recently, blockbuster models such as Lynk & Co EMP 8, Galaxy L6, Wenjie M7, Xpeng G9, and Yangwang U8 have been launched, and the hybrid market of 100,000-300,000 yuan has accelerated its development. High-quality supply is accelerating, coupled with the arrival of the “Golden Nine and Silver Ten” car buying season, demand is expected to pick up quickly.
Multiple discount stacking
At the same time as new models were launched, car companies launched large discounts, further boosting the popularity of car buying during the National Day.
“The first sale period discount of the new M7 ends on October 7. Currently, you can enjoy 33,000 yuan in car purchase rights, including a cash discount of 6,000 yuan, an interior and exterior decoration option fund worth 12,000 yuan, and option rights worth 15,000 yuan (choose one of three ). In addition, you can also enjoy a comprehensive mortgage discount of 5,000-8,000 yuan.” Wang Li told a reporter from China Securities News.
“Recommendations for Tesla customers who are new to Tesla can get a discount of 3,500 yuan, and there is also a 5,000 yuan discount coupon during the National Day. You can also get a discount of 8,000 yuan for picking up a car in Shenzhen, and there is no restriction on the place where the car can be purchased.” Chen Qing said.
A Tesla store in Beijing, photographed by our reporter Jin Yidan
In addition, car companies also launched a large number of discounts on existing models during the National Day, combined with local policies to promote automobile consumption, and the discounts for some models exceeded 80,000 yuan.
Take BYD’s best-selling Han series as an example. According to reports, when car purchase subsidies are combined with store promotions in Shenzhen, the Han Dm-i series can get a discount of 61,000 yuan, and the old Han EV series can get a discount of up to 40,000 yuan. The Tang DMP old model series offers a discount of 83,000 yuan, and the entire Seal 700 series can enjoy a discount of 75,000 yuan.
“Xpeng P7 2022 model 480E is directly discounted by 41,200 yuan, and the Mid-Autumn Festival discount price is 188,700 yuan!” The reporter saw in a circle of friends of a salesperson of Xpeng Motors that the Mid-Autumn Festival discount of Xpeng Motors P7 2023 model is between 12,600 yuan and 13,700 yuan. No wait.
“If the reservation is made from September 29 to October 4, the entire series can enjoy a 5,000 yuan optional equipment fund and a 6,000 yuan local subsidy. Hefei billing users can also enjoy 30,000 points exclusively.” A salesperson at a Weilai Hefei direct store said, ” There is also a cash discount of 5,000 yuan for the cars on display in the store. The quantity is very small and you need to grab it.”
CICC stated that in the era of smart electric vehicles, independent brands are establishing new competitive advantages with their profound user insights, advanced intelligent configurations, and agile organizational structures. CICC also pointed out that the supply side of domestic new energy vehicles is becoming increasingly abundant and market competition is becoming increasingly fierce. Some car companies have taken the initiative to reduce prices to seize market share. Continued price competition may put pressure on the profits of car companies and increase operating pressure.
(Source of article: China Securities Journal)
Source of article: China Securities News
Original title: Promotional “Zoom Up”!Auto market heats up during National Day
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2023-10-05 09:45:29
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