For the car manufacturer Mercedes, pure sales are no longer so important.
(Photo: Mercedes-Benz AG)
Düsseldorf / Viena BMW After 2021, it sold more cars from last year than its direct competitors mercedes and Audi. In 2022, the Munich automaker will be able to sell a total of 2.4 million vehicles worldwide. Without BMW Mini markings Rolls Royce Sales were around 2.1 million units.
Mercedes, which ranked first in the luxury segment in terms of sales from 2016 to 2020, managed to sell just over two million vehicles. I’m too late The Volkswagen subsidiary sold around 1.6 million vehicles in 2022, 3.9 percent less than in 2021.
“In a five-year analysis, Audi is definitely the biggest loser among the three different German manufacturers,” says Juergen Piper, an analyst at Bankhaus Metzler. The expert explains that Volkswagen’s premium brand has “run out of ideas a bit” in recent years. Under the leadership of the new Volkswagen CEO, Oliver Blum, the transformation is becoming more apparent, but so far there have been no tangible results.
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