The Reels feature uses the video format that is behind TikTok’s worldwide success. So, users of this social media should already be used to creating short clips with musical background. However, the Insta community has managed to quickly impose its own codes in this area. You must therefore learn to distinguish the styles of the two platforms to grab the attention of your audience.
8 tips for a successful Reel
Beyond the format, Reels sets itself apart from TikTok by the proven marketing influence of Instagram and the importance of its community. This feature will allow you to gain notoriety and generate engagement more quickly. However, you must adapt to the codes of the social network to maximize the reach of your videos. Follow our Guide to Successful Instagram Reels !
Register your first Reel
To record your first video, open your Instagram account and tap the “+” in the top right corner of the app. Then select the Reels option. Hold down the video button for several seconds to start recording. The icon is quite easy to recognize at the bottom of the screen. Finally, click on Stop (square button) to stop the capture. Your video can be up to 30 seconds long with this feature.
Preview your Reel
At the end of the recording, you can watch a preview of the Reel by clicking on the chevron to the right of the video button. Then share your video content by tapping the icon in the lower right corner of the screen. You will then be able to access the Sharing option. If you are not satisfied with the result, go back to the edit menu to delete some sequences from your Reel. You can also start over by erasing all the video in the same topic.
Add music to your Reel
To choose your background sound, click on the first icon in the left menu. A search bar should appear on the screen. Enter the name of the desired song or your favorite singer. The selected song will be played while your video is playing. To facilitate the operation, Instagram offers various recommendations in this area. You can also use your latest music recordings.
Change the speed of your Reel
Speed is decisive in this Guide to Successful Instagram Reels. Indeed, it can make all the difference to your followers with relevant hashtags and keywords. To modify this factor, click on the second icon in the left menu. You will then see a sidebar and several different speeds. By default, the video will be recorded at 1x. However, you can slow down to “.3x” or “.5x”, or speed up to “2x”, “3x” or “4x”.
Add an effect to it
Instagram offers various effects to enhance your Reels. You have a wide choice of the must-have bunny ears, Greenpeace banners, the Fortune Teller option, etc. The application also provides original visual effects such as Chromatic Pulse, Doddle Heart, Chernobyl… You can also use the application’s traditional effects gallery to edit Instagram photos to brighten up your video and gain followers. .
Use the “align” function
This feature allows you to align two different sequences to smooth the transition between scenes. It is particularly useful for changing clothes between each clip or creating a “before and after” video. To access it, click on the icon visible in the lower part of the left menu. This will allow you to align the next captured scene with the previous recording. Then take your new video with the record button.
Add GIF, message, brush stroke
Reels allows the addition of GIFs or messages like all other forms of sharing on social networks. You can also put a brush stroke on your video. To do this, click on Preview in the lower right corner of the screen. The effects buttons will then appear at the top of the app. You can add text, emoji, stickers, date, temperature, time, etc. Once satisfied, press a second time on the right chevron at the bottom of the interface.
Change the cover image of your Reels
The Reel function provides you with various options for broadcasting your media content. You can add a hashtag, text at the top of the screen, and a cover image to the video, for example. The latter is provided by default in the application. However, you can change it by pressing Cover and scrolling through the contents of the Reel. Choose your favorite screenshot. Instagram also offers the Add from Camera Roll option in this section.
Reels, Instagram’s new video tool
Fans of TikTok should not be disoriented with this Guide to Successful Instagram Reels. Indeed, this feature was clearly launched to compete with the Chinese application. The recipe is therefore quite similar to promote your image, reach virality and increase the number of its subscribers. However, advertisers can target a different audience on this social network.
You also need to readjust your influencer strategies to increase the visibility of each media content with your Instagram followers. Moreover, YouTubers do not deploy the same techniques as influencers mainly using Twitter and Facebook accounts. You should therefore be inspired by celebrities on YouTube to increase your notoriety on social media.
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