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The Geopolitical Strategy Behind Saudi Arabia’s Sports Investments: Goals, Impact, and Gulf State Dynamics

Saudi Arabia has been criticized internationally for its human rights violations, such as the imprisonment of political opponents. Nevertheless, the kingdom has established itself as a sponsor in sport and is investing massively in various sectors, especially football. Crown Prince Mohammed bin Salman wants to diversify his country’s economy and rise politically internationally. It can help the image if footballers like Cristiano Ronaldo or Karim Benzema play in the Saudi league and Lionel Messi rejected such a change but continues to work as the country’s tourism ambassador. And of course they would also like to host a soccer World Cup, following the example of Qatar.

What geopolitical strategy is behind it? What are Saudi Arabia’s goals? How are the Saudi billions changing sport? What role do other Gulf States play? And how does this development fit in with the fact that Qatar no longer wants to sponsor FC Bayern with Qatar Airways? Presenter Anna Dreher talks about this with sports policy expert Thomas Kistner and football and golf author Felix Haselsteiner.

Soccer Bundesliga, Champions League, sports policy at Fifa and DFB: “And now to sports”, the soccer podcast of the Süddeutsche Zeitung, gives insights into the most important soccer topic of the week. Every Monday, SZ sports editors discuss the background to current events.

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2023-07-03 15:37:05
#Investors #football #Saudi #Arabias #goals

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