The Dedeman brothers are happy again! They strike in Romania. What incredible business do well-known businessmen now invest in? Romanians are surprised by recent findings.
New success for the Dedeman brothers: investing in a new business
A company partially owned by the brothers Pavăl and Dan Șucu takes over a famous varnish and paint factory. It is present on the market segment with low and affordable prices for all pockets, but also for the premium area.
ROCA Investments recently announced the signing of the sale-purchase contract for the full takeover of Sarcom, one of the largest paint and varnish producers in Romania.
ROCA thus diversifies its portfolio and ensures the succession process of a Romanian entrepreneurial company led for 30 years by its founders, the Dedeman brothers. ROCA’s mission is to amplify the potential and accelerate the growth of our companies and brands in the country so that the dream of many entrepreneurs comes to life. Rudi Vizental, CEO of the company, comes with more details.
“ROCA’s mission is to amplify the potential and accelerate the growth of Romanian companies and brands, so that the dream of many Romanian entrepreneurs becomes a reality. Since the beginning of this year, we have noticed a real need at the entrepreneurial level.
The generation of the first Romanian entrepreneurs after 1989, who built solid Romanian brands, with an excellent reputation, is approaching retirement age. Many of them have not secured the succession process, and in the current context an exit to a strategic investor is very difficult.
For this reason, we have adapted the ROCA product to such a need, in order to preserve value and carry on business traditions. We are responsible for this legacy of being the successors of such a generation of entrepreneurs, ”said Rudi Vizental, CEO of ROCA Investments.
“I am confident that it will reach its potential in the coming years”
Sarcoma is on the 5th place at national level in the top Romanian capital producers in the field. One of the objectives considered by ROCA is for Sarcom to become a representative brand for the local industry after the transaction is completed.
This will be accomplished by facilitating the process of succession to leadership level, but also by setting up an Advisory Committee at company level.
“I am confident that Sarcom will reach its potential in the coming years, benefiting from the experience that the people in the company already have and from the enthusiasm and vision of ROCA.
If I had not been convinced of these directions for the future of the company, the transaction would not have taken place, I would not have made the exit. But I think that this transaction represents a history for Romanian entrepreneurship and I am happy to contribute to this story, ”said Marinică Potop, founder of Sarcom, according to adevul.ro.
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