Marketed since mid-September in Brazil, the C3 has enabled Citroën to see its sales grow in the last quarter of 2022. With more than 10,000 units sold, the C3 has regularly ranked in the Top 5 of its hanging segment even the Top 3. To continue this good momentum, Citroën is banking on football to publicize the C3 with targeted advertising on specific channels.
Presence, passion, emotion and renewal: this combination of four common characteristics between football and the new Citroën C3 will thus be celebrated throughout the year on the SporTV and Premiere channels during matches valid for the following championships: Brasileirão, Copa do Brasil, Super Cup and Under 17/20.
During certain phases of the matches, viewers on both channels will get flashes and details on the insurance, maintenance and electrifying images of the new C3 in the most diverse scenarios.
The C3 has, in four months, ranked as the brand’s top seller in Brazil and has been full of awards, having won the best national car at the CAR Awards 2022, the best compact sedan at the Estradão Mobility Awards 2023 and the best domestic car up to 1.2 liters at the Abiauto Awards. This series of prizes has made it possible to develop the visibility of the brand’s newest addition, which will be able to count on the advertisements broadcast during football matches, the king and ultrapopular sport in Brazil, which should have an impact on sales this year.
