With a lot more than two million site visitors previously, the Cité du Vin de Bordeaux will soon be offered on the other aspect of the globe. On the initiative of a Francophile esthete, supported by the metropolis of Beijing, an 18,000 m2 constructing is currently under building in the Fangshan district to home the Common Wine Museum.
“The two realities are doors to find that wine is a cultural merchandise, but it will not be a duplicate-paste. Rather a further technique, adapted to Chinese tradition ”, summarizes Philippe Massol, common manager of the Cité du Vin. He mobilized scientific leaders and global authorities to build the notion, “with impressive rooms, less interactivity and a much more guided tour”, in accordance to the practices of Chinese visitors who visit the Cité du Vin in 20 minutes versus 2h30 on regular.
“A desire of the Chinese president to acculturate the inhabitants to wine”
The Sino-Bordeaux partnership was also an option for discoveries. “The historical past of wine in China is not latest. The to start with sediments of grape seeds observed in China day back again to extra than 8,000 many years back “, slips Philippe Massol, who has come to be unbeatable with the results of the consume in Asia wherever” the tradition of wine is dealing with a good boom “(China is the 5th most wine-consuming place in the planet and developed 660 million liters in 2020 as opposed to nearly 5 billion in France).
Nicknamed the “World Wine Capital”, Bordeaux does not anxiety level of competition, “for 2000 decades it has been producing excellent wines, the Cité du Vin completes the overall wine sector. In China, there will be additional discovery devices. It is a want of the Chinese president to acculturate the inhabitants to wine, which is fewer powerful than the liquor of rice at 40 or 60 degrees. “
Colombia, Italy and Alsace have previously shown fascination in producing other Cités du Vin.
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