If the platforms of streaming are still at the heart of the war between the major studios and entertainment majors, their content is no longer necessarily loss leader as strong as it was when all these platforms first appeared. Also, even industry behemoths like Marvel Studios must use new resources to lure a new audience, or generally convince that there is an interest in going to find this or that series.
For example, in competition, Warner Bros. Discovery has uploaded the first episode of its new anime series for free My Adventures with Supermanreserved for Adult Swim et Max for the sequel. On the side of MCUwe see certain productions no longer being limited to the single platform Disney+.
Not so “only on Disney+”
Earlier in July, we learned that the chain ABC (which also belongs to the group Disney) will air the series Ms. Marvel on its airwaves, in its entirety. The first three episodes will air on August 5th, and the next (and final) three the following Saturday, August 12th, as part of special programming.”Wonderful World of Disney“. Beyond being able to offer non-subscribers the series Ms. Marvelthe goal is obviously to draw attention to the character of Kamala Khan (Iman Vellani), a few months before the return of heroin in The Marvels.
More Ms. Marvel is not the only series of Marvel Studios affected by this export attempt, since Secret Invasion, which has just ended in a fairly polite indifference (to be polite), was also offered outside. In this case, it was on July 21 that the first three episodes of the series were put on Hulu (which also belongs to the group Disney) – the goal was then to bait a maximum of people for the approach of the final. No one has communicated in the meantime on the success or otherwise of this operation.
More or less important exceptions, therefore, to the rule of exclusivity Disney+ series Marvel Studios, which could be renewed in the future, in order to attract an audience which, perhaps, has lost sight of the evolution of this universe outside the cinema. The brand “MCU” is obviously no longer as unifying as before and Kevin Feige and its teams, like everyone in the industry, must redouble its efforts and find initiatives to keep non-fans interested in its heroes.
2023-07-29 17:18:59
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