“First signs that marketers’ thinking is changing”: Justin Gibbons
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The question of what will happen in media and marketing after Covid-19 is not only on the mind of the industry at the end of the year. Which (fail) successes are really sustainable, which media budgets actually lead to a measurable result, which advertising sticks in the minds of the crisis-plagued consumers? British market research guru Justin Gibbons tries to provide answers to these questions in his current book and in an interview with HORIZONT.
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