In general, ecommerce brands that use SMS marketing earn more money using SMS marketing programs. Therefore, through their own marketing channels, they can generate more revenue.
What is SMS marketing?
SMS marketing is the action of a company that sends SMS campaigns, promotions, updates, news to registered customers.
In fact, the word “SMS” means “short messaging service”. To interact with their buyers, some brands opt for this type of communication. Text marketing helps make real connections with customers.
In addition to SMS messages, you also have the option to send MMS messages (multimedia messaging service) to your customers. MMS is a text message sent containing images or GIFs.
The main types of SMS marketing
When using SMS marketing, you can send two types of SMS to the public: Promotional and transactional SMS.
Promotional SMS
SMS promotional marketing involves texts or messages sent to the public. Here, the goal is to promote a product, increase sales, or improve brand awareness. These can be one-time SMS campaigns or integrated into workflows via automation text message.
To give more information to your customers, you can choose this type of message. For example, a product launch, special promotion, sales proposition, ad share, and many more.
Transactional SMS
SMS transactional marketing contains texts or messages that contain the information customers need (former : shipping information, order confirmation details…). If a customer buys, sending a delivery update via SMS is a better way to build customer loyalty.
Unlike emails, Transactional SMS I am Very easy. You also don’t have much creative freedom with transactional text when it comes to design or content.
Good reasons to use SMS marketing
Every trend in SMS marketing messages shows that it is an effective channel for targeting customers well. But why is it important to use SMS marketing as part of your communication strategy?
High message open rates and greater consumer engagement
SMS generates extraordinary engagement rates, with 98% open rates. Note that several clients don’t enable text messaging except for if they want to get rid of notifications on their phones. That’s why you need to focus on engagement metrics like clicks and conversions.
Fortunately, depending on what you share with your audience, text messages can get ahead of email. In the first quarter of 2022, the active average click-through rate text message was 8.3%.
– Reach consumers instantly
Most people often read the text quickly after receiving it. If you want your subscribers to act immediately, notifying them by email means they may lose your message.
Conversely, if you send them a message in a timely manner, there’s a good chance they’ll read it once they get it.
– Create real relationships with customers
text message I am the way some people communicate with their friends and loved ones. So their phones are often close at hand.
To seamlessly communicate with your highly engaged customers, use text message as a more unique channel.
How to start an SMS marketing program?
While you need to think strategically about how to use SMS marketing and integrate it into your existing marketing strategy, there are some essential things you can do right now to determine your SMS marketing plan. So what are the main steps to follow to get good results?
Use of message forms for compliance
For your compliance and SMS marketing program, how you collect customer phone numbers is important. Find out four things that the most powerful SMS marketing brands do when they gather information:
- To properly educate subscribers and stay compliant, these brands implement multi-step modules.
- They create unique desktop and mobile versions and test them A / B separately.
- These brands offer a percentage discount on membership and offer the discount instantly.
- Some of them use stylish designs and images that match the image of their brand.
Creating message automations
Big brands using SMS marketing have these 4 feeds:
- Exclusive welcome SMS series
- SMS cart abandoned
- Run across text message abandoned
- Inventory or winback alerts customer
The use of SMS campaigns
The most successful brands opt for SMS campaigns to complement their email marketing efforts in the following ways:
- Sending 2-3 per week
- Sale announcement
- Use of holidays
- Promote new products
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