Two Aldi fans said yes last week at a US branch of the discounter. How did the dream wedding between fruit crates come about?
Batavia – What could be more romantic than Aldi? The average person would think of many things, but a couple from the city of Southgate, south of the metropolis Detroit, in the United States of America, considered a branch of the discount store the ideal location for your dream wedding. The two Aldi fans exchanged vows on Wednesday of last week (November 9) between boxes of fruit, reports tz.de.
Aldi wedding: this is how the couple had the idea of getting married in the discount store
“Dream Wedding in Aisle 1” could very well have rang over the loudspeakers of Aldi’s Batavia branch near Chicago last Wednesday. The family and friends of Jessica Bojanowski and Michael Hurd were invited there. The couple exchanged vows between fruit crates on a carpet in Aldi colours, married by a suitably qualified Aldi employee. “Watch out for the flower petals in the produce section, because a Detroit-area couple won the latest ALDI wedding,” an Aldi spokesperson said of the media-savvy marketing stunt.
In August, the discounter launched a social media contest called “Happily ever after” (German: “Happily until the end of life”). Hundreds of couples from all over the country attended and shared their love story. Jessica Bojanowski and Michael Hurd won the online contest, so the draw has obviously hit the right people. Information from the local online portal Local 4 WDIV Detroit According to the couple, they met in 2013 and “bonded over their love of the grocery store.” Aldi’s stunning wedding was, according to the couple, “a dream come true.”
Aldi is giving newlyweds free groceries for a year and so much more
It’s not uncommon for couples to do this Marriage pays a five-figure amount. For the celebration of Bojanowski and Hurd, on the other hand, the discounter took over all the costs. The wedding photographer, a stylist and floral decorations were included for the two Aldi fans at their wedding ceremony. In addition, the discounter went even further with the large-scale marketing gag: In addition to a flower arch for the ceremony, there were also hors d’oeuvres and cocktails for the around 50 guests. The bride and groom also received a wedding cake in Aldi colors and – unromantically – free shopping for a whole year. In time massive price increase the Aldi vouchers worth US$5,000 were probably a welcome wedding present.
Bojanowski and Hurd apparently aren’t the only die-hard Aldi fans. There are numerous fan groups online with thousands of members. While it used to be frowned upon to shop in the low-priced segment, the discounter seems to have landed in the middle of today’s society. So much that Aldi Nord also launched her own fashion collectionon which the logo of the discounter was embossed – and thus triggered an uproar.
