The sadly famous birthday girl of the first year of being born, the pandemic generated by covid-19, as everything has occurred throughout history, has had positive, neutral and negative consequences for everyone and for everything, and one of the areas I could say thank you for the benefits received is marketing, because according to recent studies and analysis, many organizations have understood the importance of the activity that forms and maintains markets, and that what Peter Drucker said when he said that organizations have two and only two basic functions that are marketing and innovations, it is palpable. The global paralysis caused by this plague, has led to talk of the rebirth of marketing, in cases to try to recover those who have moved away or have changed suppliers to satisfy their desires and needs, or to achieve new markets, either nascent or others, and because of the demand that it has caused to increase staff and improve as well as acquire more knowledge of the marketing people, added to the interactivity that is required so that it can be truly effective.
The unusual and unexpected speed of change and the use of technology, especially what has occurred with the so-called digital marketing, has exerted great force and influence on the above, on the one hand, and on the other the increase of actions in what It deals with communications, mainly, which has made not a few understand that everything and everyone communicates and cannot not be communicated, they have allowed it to be seen more clearly that interdisciplinarity and the permanent training of all in everything, is something that There is no waiting to be prepared for the moment when the world “relives” from the unexpected and unthinkable moment that we have lived for just over a year.
The knowledge that marketing people must update and on which they must deepen, must be given in various fields so that an effective and commendable management can be carried out; As has been said so much, technology in general, especially what has to do with digital marketing, and finances, mainly, are requirements for immediate action, which thanks to the pandemic have been clearly seen as shortcomings of those who direct and orient marketing logistics. But, in the same way, those who are part of the other areas of the organization must do the same about marketing, this being a work of the so-called endomarketing.
The rebirth of activity, both inward and outward, as indicated by studies carried out by specialized organizations such as GitLab and Prestashop, to mention only these, and expressed by characters such as Seth Godin, Philip Kotler and many others, is a reality. that thanks to the pandemic it begins to turn marketing into the organizational area that has the greatest responsibility and will have once the new post-pandemic world begins, whose normality no one can describe yet because there is a while before it can be said that it has passed, such as it will surely happen.
For marketers it is a challenge that has never been experienced, and that with the elimination of communicational barriers, with competition and the need to recover time that it has not been possible to act in a normal way, constitute a scenario that makes the rebirth of the marketing a reality to demonstrate what it represents in all fields of society.
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