Thai Yamaha Motor Co., Ltd. is a manufacturer and distributor of Yamaha motorcycles. Announced the game to penetrate the Thai motorcycle market in the year 2021 to the fullest. Strengthened by launching five new vehicles to focus on brand confidence and after-sales service quality. Emphasize product quality with 5 years or 50,000 kilometers warranty and upgrade the service with Y-Connect technology to create competitive advantage in the current market. Ready to strengthen online marketing strategies And increase 3S network of sales, service and parts, targeting 253,000 units in sales, hoping to move the market share to 16.5%
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Mr. Tetsuya Nozaki, Chief Executive Officer of Thai Yamaha Motor Co., Ltd., said of Yamaha’s success in the past year, “From the outbreak of the coronavirus 2019 in the past year. It is an important factor that gives the overall picture of the motorcycle market. The figure was registered to close at 1.52 million units, down 12% from the previous year, with a total of 240,000 Yamaha motorcycles, a 7.6% decrease from the previous year. Which is a growth rate that is superior to the overall market It was also able to move the market share to 15.8%, a growth in all Yamaha segments. It is the result of a strong sales and marketing policy. “
For Thai Yamaha Motor Change the game to fight the COVID-19 crisis By adjusting production and sales, the focus was on popular models such as the Grand Felano Hybrid, Nmax, X Max and Finn, which were received very well by the consume It also helps to reduce the stock for distributors. And also organized online marketing training to distributors nationwide Which plays an important role in helping to increase sales to double Including promotional activities in both online and offline formats that help strengthen and generate good sales in a crisis.
Mr. Phongsathon Euamongkolchai Vice Chairman of the Executive Committee “The motorcycle market in 2020 was affected by the epidemic of COVID-19. This led to the change of society, business and consumer behavior in a new lifestyle, new normal context, which was a very challenging time. Yamaha has adjusted its business plan to be in line with the situation. Along with providing assistance to society and medical personnel By donating more than 100 Yamaha motorcycles to government agencies and hospitals. In order to fight the danger of COVID-19 “
“For 2021, the overall motorcycle market is projected to be 1.53 million, with Yamaha targeting 253,000 units of sales, a 5% increase over the previous year. Increased market share to 16.5% by promoting the main strategy through the brand slogan Revs Your Heart to accelerate the exciting life and continue to penetrate the market with 4 main strategies this year: 1.) The launch of 5 new models covering all segments. Under cutting-edge technology and designs that meet the needs of various customer groups in order to create more opportunities for growth in the motorcycle market 2.) To build confidence in product quality with a 5-year warranty or 50,000 kilometers in All Yamaha motorcycles with an engine size not exceeding 500 cc 3.) Upgrade and develop Yamaha service centers nationwide. To meet the needs of customers with higher standards. 4.) Engage in online marketing to meet the lifestyle of consumers who use online communication as a more mainstream option. Hoping to increase the proportion of sales in every segment Both in the automatic car segment that focuses on young people who are the main target customers. Aiming to move the proportion from 27.6% to 28.5%, including the strong Yamaha sports car market, hoping to increase the proportion from 26.3% to 28.5%. Finally, the family car market aims to move the share. From 5.5% increased to 6.5%, supplemented by promotional activities both online and offline in all areas nationwide “
“In addition, in our current business, there are many popular occupations where consumers have used their trusted cars in their careers such as Food Delivery Messenger, Motorbike Taxi and many more. Career pattern That requires a motorcycle in their career Which Yamaha has gained the confidence from users to buy motorcycles to pursue this occupation a lot. In addition, the company has organized a campaign “Because of Happiness… Accelerate Life to Excitement” Conveying happiness experiences for motorcyclists to create Emotion and good views for motorcycle users by promoting Revs Your Heart in the corner of customer experience. Which will be seen soon “
Mr. Panupon Kittikamara Senior Executive Vice President, Sales and Marketing Mentioning success in sales, marketing and service For business operations that aim to achieve the policy of the year 2021 “In the sales and marketing. Thai Yamaha Motor Is committed to product development And increase the potential of the Yamaha brand in Thailand to be able to compete in all segments of the market Along with ensuring customers that Yamaha motorcycles are full of premium quality With a 5-year or 50,000 km motorcycle warranty on motorcycles up to 500 cc in all models, especially in the family car segment. “Yamaha Finn” that Yamaha dares to provide a 5 year unlimited mileage warranty on all parts. That helps build confidence among customers as well It has also developed a Yamaha Motorcycle Service Center. To be able to meet the needs of customers for excellent service. Which the company We are confident that it will strengthen the brand and will help boost Yamaha’s sales growth over the past year. This year, Yamaha is ready to continue to improve customer service with new technology “Y-Connect”, the first advanced smart life application in Thailand in Yamaha motorcycles. It has the potential to link motorcycles and consumers through CCU devices, displaying information and responding to modern lifestyles in every usage. Including the display of driving characteristics on smartphones with a full range of function modes, helping to worry less in use, more comfortable and fun driving. Which is a new innovation in All New YAMAHA AEROX “
Thai Yamaha Motor Company Limited would like to thank the media for every Those who have always supported the company, the company will continue to develop quality products and good services, as well as a variety of activities to meet the needs and the highest satisfaction of customers nationwide. We sincerely hope to receive the support of all of you as well as in the past.
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