Tesla Unveils Restyled Model 3 Sedan at Trade Fair in Beijing
BEIJING, Sept 2 (Reuters) – Tesla showcased its newly restyled Model 3 sedan, manufactured in China, to the public for the first time at the China International Fair for Trade in Services (CIFTIS) in Beijing. The launch of the revamped Model 3 comes just a day after its release in several countries.
The American automaker presented a striking flame red version of the vehicle, marking the first update to its mass-market car lineup since the successful launch of the Model Y in 2020. This move highlights Tesla’s increasing reliance on the Chinese market, where it is in fierce competition with BYD for market share.
The China-made Model 3 is being produced at Tesla’s Shanghai plant and will not only cater to the domestic market but will also be exported to other regions including Asia, Europe, and the Middle East. Some of the new features, such as a rear display for back-seat passengers, appear to be specifically tailored to Chinese buyers.
During the trade fair, Tesla sales staff were on hand to answer questions from interested buyers. One visitor, a 22-year-old university student named Guo, expressed his enthusiasm for the car’s debut. He particularly appreciated the upgrades to the audio system and the rear display, stating that “people in the back seat may not feel so bored while riding in the car.”
However, not all attendees were convinced. Hu, who visited the Tesla booth, stated that she saw no special reason to purchase a Tesla as there are now numerous options available in the market for new energy vehicles.
In addition to the trade fair in Beijing, Tesla has announced that it will also showcase the new Model 3 at the Munich auto show, which is set to open on Tuesday.
Reporting by Xiaoyu Yin, Jing Xu, and Brenda Goh; Editing by Ros Russell
How does Tesla plan to compete with local rival BYD in the Chinese market with its newly unveiled Model 3 sedan
Tesla Makes a Splash with Restyled Model 3 Sedan Debut in Beijing
BEIJING, Sept 2 (Reuters) – In a bid to conquer the lucrative Chinese market, Tesla unveiled its newly restyled Model 3 sedan at the China International Fair for Trade in Services (CIFTIS) in Beijing. The eye-catching flame red version of the vehicle, showcased for the first time to the public, comes hot on the heels of its recent release in several other countries.
This revamp marks the first update to Tesla’s mass-market car lineup since the successful launch of the Model Y in 2020. It’s a strategic move that underscores the automaker’s growing reliance on the Chinese market, where it faces fierce competition from local rival BYD in the battle for market share.
The China-made Model 3, manufactured at Tesla’s Shanghai plant, is not only intended for the domestic market but will also be exported to other regions in Asia, Europe, and the Middle East. Some of the new features, such as a rear display for back-seat passengers, have been tailored specifically to appeal to Chinese buyers.
At the trade fair, Tesla sales staff were on hand to answer questions from curious potential buyers. One enthusiastic visitor, 22-year-old university student Guo, expressed his excitement about the car’s debut. He praised the upgrades to the audio system and the addition of the rear display, noting that “people in the back seat may not feel so bored while riding in the car.”
However, not everyone was convinced. Hu, another visitor to the Tesla booth, stated that she saw no compelling reason to choose a Tesla over the many other options available in the market for new energy vehicles.
In addition to the trade fair in Beijing, Tesla has announced that the new Model 3 will also be showcased at the upcoming Munich auto show, set to open on Tuesday.
Reporting by Xiaoyu Yin, Jing Xu, and Brenda Goh; Editing by Ros Russell
