Saizeriya’s Chairman Reveals the Secret Behind the Success of ‘Milano Style Doria’ and Why Cheaper is Better
Saizeriya’s “Milano Style Doria” was originally a very popular item priced at 480 yen. Despite this, chairman Yasuhiko Masagaki lowered the price to 290 yen, raised the cost of sales ratio, and lowered the average price per customer. Why on earth? Chairman Masagaki’s book “Saizeriya’s Law Why does business and life go well if you … Read more