Saizeriya’s “Milano Style Doria” was originally a very popular item priced at 480 yen. Despite this, chairman Yasuhiko Masagaki lowered the price to 290 yen, raised the cost of sales ratio, and lowered the average price per customer. Why on earth? Chairman Masagaki’s book “Saizeriya’s Law Why does business and life go well if you stop being “self-centered”?” (KADOKAWA), let me introduce some of them. The greatest joy for customers is “low price”
By helping others, we can connect and harmonize with this world. If everyone is happy, you will be happy too, and your life and business will go well.
Saizeriya has always had the spirit of “doing what makes people the most happy.” She’s not “let’s do what makes the most money.”
So, when you think from a customer’s perspective, what would make them most happy?
Isn’t that “cheap”? Of course, if it’s cheap and tastes bad, then that’s normal. It’s cheap and delicious. With this deliciousness and this price, you will be very satisfied!
I want everyone to eat, drink, and talk to their heart’s content without worrying about their wallet, and go home feeling satisfied and thinking, “Wow, that was fun.” I’ve been working hard for that.
Saizeriya started with a “70% discount” when it was founded, and has continued to lower prices intermittently.
Even though raw material costs are rising, Saizeriya has hardly raised its prices. In fact, some products have been reduced in price (of course, we are improving the taste every day).
It’s relatively easy to make something cheaper that doesn’t sell that well. On the other hand, it is not easy to make popular products that have already gone through numerous price reductions and improvements to become even cheaper and more delicious.
However, this is what our customers like the most.
The secret story behind the birth of “Milano-style Doria”
Do you know Saizeriya’s most popular and best-selling product, “Milano Style Doria”? At a reasonable price of 300 yen, this is a signature product that has been loved for many years.
Photo provided by Saizeriya
Milan style doria
Its roots go back to the 1970s, when employees were fed meals. It was created when regular customers requested that they too want to try the rice topped with white sauce, meat sauce, and grated cheese.
It was originally on the secret menu, but it was so popular that it was promoted to the regular menu. It began to be sold for 480 yen and became a very popular item.
And in November 1999. When the price was lowered to 290 yen after going public, it became even more popular.
2024-03-30 08:00:00
#received #cheap #delicious #yen…Why #Saizeriya #Chairman #reduced #price #Milanesestyle #doria #yen #difficult #pleasing
