In the United States, 60% of consumers will use and love generative AI, according to Forrester forecasts for 2024. The report also found that digital detoxing and reducing spending will be consumers’ top New Year’s resolutions. This comes at a time when Gen Z consumers are prioritizing their mental health over their physical health. However, … Read more
The general assembly of the Association for Media Education (APEM) elected Marie-Anne Denis, general director of Milan Presse since 2013, to the position of president for a three-year term. Alongside Marie-Anne Denis, the APEM office includes: Sophie Gourmelen, general director of Le Parisien, vice-president; Julie Lorimy, general director of SEPM, treasurer; Vincent David, president of … Read more
In collaboration with InVibes, Wunderman Thompson (WPP) unveils CreAItivity, a report that addresses AI through the prism of creativity in marketing and advertising. In addition to several interviews, CreAItivity also offers 3 avenues for companies to accelerate their transition and prepare for this big shift: employee training; construction of a proprietary AI technological core; acquisition … Read more
The DESI label welcomes Udecam as a new partner, alongside the French Marketing Association (AFM) and ESOMAR France. DESI is a label for evaluating the data responsibility of research institutes and consulting firms, making it possible to contribute to better use of studies, and to encourage the shared use of data. Each participant is evaluated … Read more
The Warner Bros group. Discovery has appointed British media veteran Mark Thompson, who once ran the BBC and The New York Times, to head CNN in an attempt to relaunch the streaming news channel struggling for identity and audience . At 66, Mr. Thompson succeeds the post of CEO of CNN to Chris Licht, disputed … Read more