It is now clear that SHL, SDHL and HockeyAllsvenskan will have a new main sponsor.
Svenska Spel will step in until 2026.
SHL, SDHL and HockeyAllsvenskan will all get a new main sponsor for next season.
It will be clear on Wednesday when Svenska Spel steps into that role, which also chooses to invest extra heavily in women’s hockey. SDHL will also change its name to Svenska Spel Damhockeyligan.
– As Sweden’s largest sports sponsor from grassroots to elite, we are very happy and proud of the new agreement with SDHL, SHL and HA. All leagues see great value in the fact that we are now making Swedish hockey more equal. It will strengthen Swedish hockey. The new agreement also focuses on the fact that together with the leagues we can make a major preventive effort to counteract gambling problems and match-fixing, says Patrik Hofbauer, CEO and for Svenska Spel in a press release.
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