Super Bowl Ads Take Center Stage Ahead of the Big Game
New York, NY –
If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million that’s the going rate for a 30-second spot by capturing pre-game attention.
It’s a big challenge to stand out among the 50-plus advertisers that will be vying for the eyes of the more than 100 million people expected to tune in this year to CBS (and Paramount+ and Nickelodeon) on Super Bowl Sunday (Feb. 11). Last year’s broadcast on Fox was watched by a record 115.1 million viewers, according to Nielsen.
Advertisers are pulling out all the stops to grab attention. Let’s take a look at some of the buzziest ads that have been released ahead of the game:
Tina Fey and Booking.com
Actress Tina Fey has so many choices on the online travel agency booking.com site she has to hire body doubles, played by her 30 Rock co-stars, to stay at different accommodations. This hilarious ad showcases the wide range of choices available on the booking site, with a touch of Fey’s signature humor.
Bud Light Genie
The Bud Light genie grants wishes to Bud Light drinkers, granting them ’80s metal hair and giant biceps. NFL legend Peyton Manning, rapper Post Malone, and more make hilarious appearances, making this ad a must-watch for football and comedy fans alike.
Budweiser Returns with Nostalgia
Budweiser brings back familiar characters in their nostalgic ad. As a snowstorm threatens to derail a delivery to a small-town bar, a team of Clydesdales and a Labrador retriever work together to make sure the beer arrives in time. This heartwarming ad highlights Budweiser’s commitment to community.
Doritos Dinamita
Two grandmotherly women (“Dina” and “Mita”) chase after “Top Gun: Maverick” actor Danny Ramirez who took the last bag of Doritos Dinamita from a store shelf. This action-packed ad featuring Danny’s attempts to escape and the grandmothers’ determination brings a comedic twist to the Super Bowl commercials.
Dove Strikes a Chord
Dove’s ad sends a powerful message. It begins with comedic mishaps of young girls playing sports, but swiftly changes course to highlight the issue of low body-confidence leading to girls quitting sports. The ad aims to raise awareness about the importance of building girls’ self-esteem and confidence to continue participating in sports.
Google’s Heartstring-Pulling Ad
Google’s emotional ad features a blind man using the “Guided Frame” accessibility feature for the Pixel camera, which helps him capture memories of the people and places in his life. The ad showcases Google’s commitment to developing technology that enhances the lives of individuals with disabilities.
These are just a few of the captivating ads that have been released in anticipation of the Super Bowl. While big advertisers like Amazon have yet to disclose their ad plans, the ads released so far are already generating excitement among viewers. As the Super Bowl draws closer, spectators can look forward to many more surprises and creative advertisements that aim to capture their attention. The battle for the most memorable and impactful ad continues to be fierce, providing entertainment and excitement both on and off the football field.
