Step Forward Group invests 100 million to launch sugar reducing rice cooker. Catch the trend of Thai people worried about their health that grows 350%

Mr. Thawat Manawong, Executive Director of Step Forward Group Co., Ltd., an importer and distributor of electrical appliances brand SMARTHOME revealed that the Company’s business practice This year, we will continue to offer electrical products that meet new lifestyles. By reiterating their stance on quality that comes with a tangible price Outstanding with design And technology that can meet the needs and make life easier for customers.

Mr. Tawat said that from the past year It was found that the product group that Thai people are interested in and has a dramatic growth rate. Will be in the health appliances category This is because customers see the cost of using products that can be beneficial in the long term. Combined with changes under the new lifestyle or New Normal and the incidence of various diseases. This is a catalyst for Thai people to pay more attention to health care. This year, the company is spending more on the budget to send health appliances to the market, starting with “SMARTHOME, a low-sugar rice cooker” after starting to test the market in the middle. Last year Able to generate a sales proportion of more than 350% of the small kitchen appliances group under the brand SMARTHOME.

Mr Thawat said the marketing of SMARTHOME, a reduced-sugar rice cooker, will create a new segment for the rice cooker market in Thailand.SMARTHOME is the first brand to offer a mass-reduced sugar rice cooker capable of Let customers be the owner of good quality products with a tangible price. “This is to solve the pain points of Thai people who still see that products with new technology There will be a high price level or only available in premium brands. ”Mr Thawat said the company has made three such models, 1.8 liters capacity, 900 watts power, consisting of the SM-RCD906S, the SM-RCD906 and the SM-RCD907, each model is different in design. They are designed as options to suit the style and preferences of the clients. As for the inner pot is made of stainless steel, well-coated, does not rust. The inner pot is thick, strong, resistant to high heat. Nonstick coating makes food not stick to the pot. Easy to wash off Comes with a rice cooking basket to separate the rice from the water. This causes the sugar to be washed away with the water on the bottom of the cooker.

“Normally, cooking rice in general The water will enter the rice. This makes the sugar content of rice 63.6% and the starch content is 65%, but cooking with a low-sugar rice cooker will result in sugar-free rice (0% sugar) and can reduce the flour content (CARB) to 27.4. % By cooking time 50 minutes. Besides the better taste Rice is still fluffy and soft than normal rice cooking. “

Mr. Tawat said that in addition, SMARTHOME rice cookers reduce sugar. There are also more than 16 other functions that support a variety of dishes, both in the form of boiling, curry, steaming, as well as the ability to set the working time independently according to the user’s needs. All 3 models are sold at a price of 1,990 baht, but have a special promotion during the official market, special sales of 1,290 baht, distributed both through Online channels via www.smart-home.co.th and www. .facebook.com / SFGSmarthome.com, including popular Online marketplace platforms such as Lazada and Shopee, and sold through Offline channels, including TV sales Including various modern trading channels And through the Friday 7-Catalog catalog

“It is another flagship product of the company. We are confident that this new segment will have an opportunity to grow over 200% within 2 years and will certainly be able to become the most popular small kitchen appliances in Thailand, ”said Mr. Tawat.

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