New York, Jun 28 (EFE) .- The «boycott» of advertisers against Facebook and other social networks continues to gain strength as a result of anti-racist protests in the US This Sunday, the chain of coffee shops Starbucks announced that it will suspend its advertising in those platforms, as a hundred companies have already done, from the giant Unilever to Coca-Cola.
Starbucks said in a statement that it will “pause all advertising on social media platforms” while debating “internally, with media partners and civil rights organizations in an effort to stem the spread of hate speech.”
“We believe in uniting communities, both in person and online, and we position ourselves against hate speech. We believe more must be done to create open and inclusive communities online, and we believe that business leaders and legislators need to come together to make real change, “the firm added.
Starbucks was the sixth largest advertiser on Facebook last year and spent about $ 95 million on advertising, so the social network founded by Mark Zuckerberg brought in a significantly higher figure thanks to this business of $ 70 billion.
According to the CNBC channel, the coffee shop chain does not support the advertising boycott of Facebook promoted by various civil rights organizations that seek to force the company to be more strict to avoid hate speech and disinformation under the label “StopHateForProfit” (Leave to profit from hatred).
However, since groups like the Anti-Defamation League or the National Association for the Progress of People of Color (NAACP) made that call, more than 100 companies have decided to temporarily or permanently pause their ads in platforms like Facebook and Twitter.
British spirits giant Diageo announced this Saturday that it will pause its ads globally on “the big social media platforms” starting in July, and in recent days Coca-Cola, Unilever, Levi Strauss & Co have taken the same initiative. , Eddie Bauer, The North Face, Patagonia, REI and Verizon. EFE
–
