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Coffee house chain Starbucks stops advertising on social media. With that, the company joins the Stop Hate For Profit movement, in the wake of the Black Lives Matter protests.
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Starbucks promises to engage internally and with media partners and civil rights organizations to combat the spread of hateful language. The company will continue to post on social media with no paid promotion.
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Stop Hate For Profit urges companies to stop advertising on social media like Facebook, as long as they don’t put in extra efforts to tackle online racism. Last days have several companies have joined the movement. Clothing brand The North Face and ice cream brand Ben & Jerry’s are participating in the boycott. Mother Unilever, which includes brands such as Dove, Magnum and Lipton in addition to Ben & Jerry’s, followed two days later. Coca Cola has also stopped advertising on social media worldwide for at least 30 days.
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Black lives matter
Civil rights organizations blame Facebook and, to a lesser extent, other platforms for not removing messages calling for violence against Black Lives Matter protesters. They also find the fact that the company identifies the far-right website Breitbart as a trusted news source, a problem.
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On Friday, Facebook took a turn under pressure from the movement. Complaints that are racist or discriminatory are removed if they come from politicians. However, the initiators of the movement are unimpressed and demand structural reforms in Facebook’s discrimination and racism policies on its platforms.
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