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[스포츠서울 정다워기자] If KBO League has NC Dinos owner Kim Taek-jin, K-League has Jeong Eui-sun, Jeonbuk Hyundai owner.
Jeonbuk announced on the 19th that it had recruited South Korean football legend Park Ji-sung as an administrator.(Exclusive report on page 3 on January 18th). Jeonbuk appointed Park Ji-sung as an advisor to give advice on a wide range of fields, including the selection, training and scouting, and training system of pros and youth players. He will also serve as a technical director, mainly dealing with player recruitment, and even more administrative tasks.
Park Ji-sung, who has become a’member’ of the Jeonbuk club, is expected to help the team pass on and develop the system of big clubs experienced in the Netherlands and England. Commissioner Park joined the big teams like PSV Eindhoven and Manchester United. I have witnessed in detail how big clubs operate their teams for a long time. Jeonbuk is the best big club in the K-League. There is a point where it touches the organization where Park has been. Jeonbuk expects to pass on its know-how.
First of all, Commissioner Park works part-time. Instead, Jeonbuk meticulously inserted a’visit clause’ to ensure that Park felt a sense of belonging to Jeollabuk-do and prepared a device that could be useful in practical terms. According to the Jeonbuk club, the contract made it necessary to visit the club several times a year, for several hours or more. It even specifies how many hours you have to stay on a visit. The visit is not specific, but it must be filled. Of course, they also get paid. “Mr. Park is staying in the UK and is still serving as an advisor to the Asian Football Federation (AFC) and the International Football Council (IFAB). That’s why I made it part-time,” he said. “I didn’t hire it simply because of the symbolic aspect. “I also put in a visit clause to actually have a positive impact on the team.” It is an explanation that it will not be limited to’face madam’ in simple words.
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It is known that Hyundai Motor Group Chairman Eui-sun Eui-sun was deeply involved in the process of Jeonbuk’s recruitment of Park. Director Baek said, “When I first reported on the recruitment of Commissioner Park, I evaluated it very positively. As a symbolic figure of Korean football joins the team, the owner also showed expectations.” It is known that Chairman Chung did not stop here, but directly contacted him to persuade. In the process of hesitating to make a decision, Park, who had received love calls from various organizations last year, explained the vision of the soccer team and sent a message asking him to contribute to the development of Jeonbuk. As the head of the conglomerates vying for the first and second place in the business rankings actively appealed, Commissioner Park turned his heart and headed to Jeonbuk. It means that the owner himself gave a hot assist.
Chairman Jeong is called’Gatuisun’ among Jeonbuk fans. Jeonbuk, which had been such a team until the mid-2000s, jumped to the prestigious K-League club with the support of Chairman Chung. Jeonbuk secured a high-quality clubhouse that would be enviable in Europe, and gathered the best players to build the golden tower, which is the first four consecutive years in the K-League last year. Chairman Chung attended the Jeonbuk championship ceremony last year, Lee Dong-guk’s retirement ceremony, and stayed there until the end of the event. Even in the rainy weather, without an umbrella, breathing with the club, players, and fans once again received applause.
After the Professional Football Federation decided to disclose their salary in 2013, the corporate clubs that supported the K-League have been turned away from their parent companies and have not kept the reputation of the famous family. Operate passively, as if the goal was to maintain the name rather than development. Jeonbuk is different. The owner clearly promises and implements the support. The soccer team responds with remarkable achievements. It has created a structure in which a few companies and soccer teams in the K League coexist. Chairman Chung does not stop there, hoping that Jeonbuk will enter the world. Amid the owner’s ambition, the Jeonbuk-do athletes, coaching staff, and even the secretariat are upgrading their competitiveness, drawing a bright future.
In the KBO League last year, NC CEO Kim Taek-jin, who won the Korean series, was a hot topic. CEO Kim, who was well-received for supporting the new team NC, visited the stadium throughout the Korean series, cheered on the stadium, and eventually raised the championship trophy together to present an exemplary answer to the owner. Chairman Chung is also second to none. Beyond the interest and affection for the soccer team, he is actually helping the team develop. What is called Gatuiseon is not an exaggeration, but the background.
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