Sony has been developing a new initiative of “360 Reality Audio”, a music experience that utilizes stereophonic technology to realize an immersive three-dimensional sound field, which has been developed since last year in Europe and the United States. Started.
Distribution of realistic video content that combines video with a three-dimensional sound field, joint development of compatible music production tool “360 Reality Audio Creative Suite”, expansion of compatible equipment, 360 Promote the provision of licenses for proprietary technologies related to Reality Audio to other companies.
In Europe and the United States, distribution of compatible songs has started from multiple streaming services, and an open ecosystem is being formed to create new entertainment. Already, more than 4,000 compatible songs have been offered, including new songs by Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus and Zara Larsson.
The company’s new initiatives to expand its ecosystem are as follows.
Delivering immersive video content that connects artists and listeners
In collaboration with major music labels and streaming services, we plan to launch a live performance video content distribution service by artists that combines three-dimensional sound field and video with 360 Reality Audio by the end of this year. By connecting artists and listeners, you can experience the immersive and immersive feeling of being in the same space as the artist.
Along with the technology event “CES 2021” to be held, prior to the start of the distribution service, the performance by Zara Larson was distributed from the music distribution application “Artist Connection” as the first video content of 360 Reality Audio. The content can be viewed in Japan as well.
Joint development of music production tool “360 Reality Audio Creative Suite”
The company, which is developing a 360 Reality Audio production environment to expand the supported content, has developed a compatible music production tool “360 Reality Audio Creative Suite” in collaboration with music software development company Virtual Sonics. The tool is scheduled to be released as a download from the end of January this year from Audio Futures, a subsidiary of Virtual Sonics, as plug-in software for various digital audio workstations (DAWs) that are professional music production applications. It enables creators and artists to easily express music in a 360-degree spherical space using existing production platforms.
In the future, we plan to collaborate with Music.com (operating company Inspiration is Everything) and the US music distribution company The Orchard to develop the “Creator Program,” which is an initiative by creators to distribute songs created with this tool. It is said that.
Strengthening the production / viewing environment by expanding compatible devices and providing licenses
Expansion of compatible devices
The company will release the wireless speakers “SRS-RA5000” and “SRS-RA3000” compatible with 360 Reality Audio from this spring. You can reproduce the three-dimensional sound field of 360 Reality Audio with one speaker.
Providing new technology licenses related to 360 Reality Audio
In order to further promote the spread of 360 Reality Audio, we have started to provide the following licenses.
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A license for the company’s unique technology that optimizes the sound field for each individual to realize a more immersive music experience with 360 Reality Audio compatible headphones.
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Technology license to play 360 Reality Audio on 360 Reality Audio compatible smartphones and in-vehicle audio.
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