CEO Linda Yaccarino said in a series of tweets last night that “X, powered by artificial intelligence, will connect us in ways we are only just beginning to imagine.”
According to Yaccarino, X is “the future of unlimited interactivity”. She mentions audio, video, a messaging service, payments and banking, among other things. This will make X “a global marketplace for ideas, goods, services and opportunities,” said the top woman who took office at the beginning of last month. “There is no limit to this change. X will be the platform that can deliver, well, anything.”
Tesla CEO Musk had previously placed Twitter, which he acquired in October, under a new company called X. Musk was previously a co-founder of payment service X.com, which later merged with PayPal. The letter can also be found in the name of his aerospace company SpaceX and one of the models of his car company Tesla is called Model X.
After the takeover of Twitter, Musk already indicated that he wanted to start an “everything app” called X through the messaging service. Such an app must offer so many options that users hardly have to leave the app to arrange things. On Saturday, Musk suddenly indicated that he wanted to get rid of the name Twitter and the well-known blue logo with the silhouette of a bird within a few days if a good enough logo was found.
After Musk called on Sunday to share designs for the new logo, the company’s own account was already named X last night. The profile photo was also changed, but the username is still ‘@Twitter’ for the time being. Musk changed his profile picture to the new logo.
That whole concept should be rethought
— Elon Musk (@elonmusk) 24 July 2023
Users do wonder what the new name means for terms that are linked to the previous name. For example, Musk cannot yet say what a ‘retweet’ will be called from now on. From now on we will refer to ‘Tweets’ as ‘x’s’.
The new name and logo do not come without criticism. So points a journalist note that they are very similar to the universal icon for ‘delete’. Another questioned whether Musk was actively trying to destroy the website: “The value of this platform consisted of the name and associated elements such as tweets and retweets.”
The most recent logo of the former Twitter was designed in 2012. Except that it had to be a bird, the trio of designers were not given a specific assignment. Ultimately, the minimalist bird emerged that is recognizable no matter how big or small it is depicted.
This shit is so funny. The value of this platform was in the name and in the associated parts like Tweets and Retweets. Maybe he is trying to destroy this site? I don’t even know https://t.co/sgU5qSIrpb
— Ed Zitron (@edzitron) 23 July 2023
