The Seychelles Tourist Board has launched a digital platform as part of the revival of the tourism sector in the country.
To support tourism
The Seychelles have opened their borders for a few weeks to relaunch the sector tourism from the country. In addition to this reopening, theTourist Office of the archipelago also announced, Monday, April 12, the launch of a platform to increase the visibility of the island nation on the Internet. It also aims to support the tourism local with online and digital marketing, note Seychelles News Agency.
The ParrAPI platform
Since 2019, the digital marketing team of STB who leads the project, works on this platform. Baptized ParrAPI, it will make it possible to collect, store and disseminate digital tourist information.
In front of the press, Chris Matombe, Director of Digital Marketing announced that with the introduction of this platform, STB will be in a better position to support and assist the Seychelles tourism with its digital marketing.
“ParrAPI gives us a more efficient approach to manage large amounts of ads and we can now feature more businesses on our client platforms.“, he added.
> To read also: Seychelles: towards a return to normal from April 12
Benefits
According to Sherin Francis, general manager of STB, the platform will revolutionize the way of collecting and managing tourist data. She said consumers expect to be able to search, plan and book their vacations on the Internet. “One solution that we will achieve with the system is that we will have up-to-date and recent information on all operators and activities within the industry at all times.“, she clarified.
The steps to follow
The operator, wishing to make an announcement, must register his company or his service on www.parrapi.com before downloading all the relevant information for free.
Tourist services that can benefit from ParrAPI are accommodation, attractions, event organizers, operators. But there are also food and beverage providers, general services, rentals, tours, and transportation.
The downloaded information will be available in four languages: English, French, German and Italian. To better sell their ads, operators will also be able to upload photos and videos. They will only have to pay a minimum fee if they make changes to their list that require translation.
STB will review the data
At the time an operator has uploaded their information to ParrAPI, STB review the data to ensure it meets established standards. The list will be uploaded after it has been approved. “Until today, we were doing this for our website. All operators had to send us their information and we were the first to upload it to our website“, according to Sherin Francis. But with the establishment of ParrAPI, the operators will upload their information themselves and it will be redistributed on any platform connected to the system, once published.
> To read also: Tourism in Seychelles: more than 3,500 visitors in one week
– .
