The American group Sound United LLC. seems to stricktem a course of expansion. This time the focus of interest in the company Bowers & Wilkins, and thus probably one of the most prestigious speaker brands. However, while Sound United LLC. a “Preliminary Agreement” to the Acquisition of talking, which means it Bowers & Wilkins, only that discussions with Sound United LLC. a merger would lead.
Sound United LLC., this American group has for years been on a course of expansion. As a result, the company plays an increasingly prominent role in the industry as a whole, the various Acquisitions of various well-established brands within a short time you get to the stated goal to become one of the most important global quantities in the area of Consumer Electronic, step for step.
In Sound United LLC, advanced. probably only really in the focus of perception, as you in March 2017, the D+M Group took over. With a shock, United to the own American brands Polk Audio, Boston Acoustics and Definitive Technology with the traditional Japanese brands Denon and Marantz. For Sound United LLC. this Acquisition was the first major step to be internationally well positioned.
In January 2019 Sound took over United LLC. the High-end HiFi-Schmiede Classé Audioin may 2019, the next Bang should follow, because as the group announced a takeover of the Home Audio Division of the Onkyo Corporation to plan. This would mean that you with Pioneer and Onkyo two other leading Japanese consumer electronics brands would take, however, this Deal failed for a variety of reasons in October 2019 and announced that the Plan for the Acquisition of Pioneer and Onkyo to abandon.
Now, however, another Bang follows, where this time there are plans to Takeover one of the most prestigious brands in the speaker Segment, and Bowers & Wilkins. Bowers & Wilkins made in the last few years, even for the one or the other headline, first of all, of course, as one of until then, as a small Start-up from Silicon Valley-perceived company EVA Automation it was taken over. A serious blow for the company, which likes to consider itself as an exclusive, outstanding brand, in order to describe the attitudes of the manufacturer’s really very, very friendly…
But back to the current situation and the planned Acquisition by Sound United LLC., what is interesting is that it is a message, but two different perceptions of the processes.
Sound United LLC announced. self: “Sound United enters into a Preliminary Agreement to Acquire Bowers & Wilkins”. Alone, the title of this final announced, of course, still nothing, but shows a very clear “sound” and who holds the strings in his Hand.
Exciting is now that this message followed a few hours later, another Statement from Bowers & Wilkins. Here, too, is spoken of, that the Sound United LLC. and Bowers & Wilkins are working on a common future, the “tone” is a completely different. So, the Header of the outer extension of Bowers & Wilkins: “Bowers & Wilkins in talks with Sound United is”. Only in the next sentence, the direction is a little clearer, because it means that… “World-leading premium audio business Bowers & Wilkins begins negotiations with Sound United to explore a possible combined future.
Different so the perception, or at least the way that could not be the current “Connections” between the two companies could be. During Sound United LLC. with a set of clear notes that they wanted to take on Bowers & Wilkins, speaks Bowers & Wilkins only of talks about a possible common future, where you’re not highlighting explicitly on several occasions that it is a matter of first conversations.
Sound United LLC. refers to in the Statement, although the fact that you’re still in ongoing negotiations, but immediately the impression that it authorities is above all a question of any competition…
“In the course of five-decades of Bowers & Wilkins with industry-leading acoustic technology, iconic Design, and Marketing built one of the most prestigious brands in the global loudspeaker market. Bowers & Wilkins is an innovative brand and we look forward to the opportunity to bring the transaction to a conclusion. This reflects the unwavering focus of Sound United to fulfill its Mission to bring the world a sound of joy.“ – Kevin Duffy, CEO of Sound United LLC.
The said Statement from Bowers & Wilkins, the British, by the announcement of Sound United LLC. obviously a little taken by surprise, were added another, in a hurry, sounds a little different.
“The talks between Bowers & Wilkins and Sound United in an early stage with the aim to consolidate our Premium brands in a new group that will offer consumers even better opportunities. If our talks are successful, it could be the combination of engineering and manufacturing expertise of Bowers & Wilkins in the premium category, with the range of resources and skills of Sound United is certainly a crucial step for both brands. It would offer the Bowers & Wilkins Team even greater opportunities to focus on what we do best – to build the best speakers in the industry.” – Geoff Edwards, CEO of Bowers & Wilkins
Especially a trailer, is of particular importance. So, it is stated in the Statement; “Should decide the two brands have a common future, this would Sound United will take on all global sales and license agreements with third parties, under which currently the Premium audio products from Bowers & Wilkins are sold. This has no impact on the existing product portfolio of Bowers & Wilkins, or to the products, which distributes Bowers & Wilkins currently, or in the current global business activities.
It remains, therefore, very exciting to see how things continue to develop.
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