‘Canelo’ is located in the fourth rung of the ranking, below Simone Biles, Naomi Osaka and Ashlyn Harris
Mexican boxer Saúl ‘Canelo’ Álvarez, who is getting ready to contest all the Super Middleweight titles on November 6 against Caleb Plant, was placed by SportsProMedia as one of the most marketable athletes in the world Through social networks, above the stars of international football such as Cristiano Ronaldo and Lionel Messi.
Although ‘Canelo’ is the best-placed male athlete in the ranking, The top three positions are held by gymnastics star Simone Biles, tennis player Naomi Osaka and soccer player Ashlyn Harris. Behind Álvarez, who is in fourth place, the ten are completed by four footballers with Paulo Dybala (5), Cristiano Ronaldo (6), Ali Krieger (7), and Alex Morgan (10), in addition to tennis players Stefanos Tsitsipas (8 ) and Novak Djokovic (9).
This ranking among sport influencers took into account, depending on the publication, the frequency and scope of the publications, the participation of the followers, the demographics of the followers and the attractiveness it is for the fans.. Each measure was given a certain rating and in the total, the Mexican fighter was above Cristiano, despite the fact that he has no more followers than the now Manchester United player.
From a total of 250 points, Canelo got 177. Biles had 183 points, Osaka 179 and Harris 178. Dybala reached 176 and Cristiano Ronaldo 174. Lionel Messi, who occupies position 12 on the list, reached 169 points, punished by what they considered the low frequency of publications on their social networks.
Other athletes on the list include Swiss tennis player Roger Federer (13), Formula 1 driver and multi-champion Lews Hamilton (16), basketball player Stephen Curry (30) and even the quarterback who was recently cut by the New England Patriots. in the NFL, Cam Newton (46).
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