During a presentation on 11 augustus Samsung unveils its new flagship. This is expected to be the folding phone Galaxy Fold 3 is, the al has been leaked. There would also be a second new folding phone: the Flip 3. Samsung focuses on the folding phones because no new Galaxy Note would be released. In recent years, Samsung always came up with a new Galaxy Note in August, devices with large screens and operation with a stylus pen. The folding phones now also get support for the S-Pen.
Commenting on its quarterly earnings, Samsung executives said the company will begin a “massive marketing campaign for its flagship” in the second half of this year. writes Bloomberg. Samsung says it wants to make the foldable devices “mainstream” and sees the folding phones as an important differentiator compared to the competition.
Price is a tricky point
The high prices of folding phones have been a thorny issue until now. The Fold 2 In the Netherlands last year it cost 1999 euros when introduced, which later dropped to about 1500 euros. Due to the high prices and concerns about the fragility of the screens, the folding phones have so far been no sales hit.
Nevertheless, Samsung continues to bet on the folding phones. The South Korean company expects these devices to contribute to profitability from the second half of the year.
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Premium smartphones
“Samsung is betting on foldable smartphones because it wants to be the dominant player for premium smartphones, while facing fierce competition from Chinese brands in the budget and mid-range segment,” Jene Park, an analyst at research firm Counterpoint, told Bloomberg. “For the sale of the Fold 3, it is positive that there will be no new Galaxy Note this year.”
Counterpoint expects sales of foldable smartphones to grow to 15.4 million units worldwide next year, compared to 8.6 million units this year and 3 million units in 2020.
Selfie camera under screen
Samsung also discussed advancements in screen technology. The company wants to integrate a selfie camera under the screen in some new phones, so that the devices will no longer have a cutout (notch) in the screen for the camera.
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