The Vegas, Nevada – The two South Korean electronics giants, Samsung Y LG, today they starred in a new episode of their staunch competition to determine the future of televisions but, unlike the previous cases, this time they showed strategies that advance in divergent senses.
As is traditional, both companies were among the first to open the largest consumer electronics fair in the world, CES, and showed their new television models that will be released this year, as well as those that are still only concepts.
Samsung, the manufacturer with the largest share of the world market, kicked off with a concept as new as risky: a TV that rotates on itself and can adopt both a horizontal and vertical position, the latter designed to view content designed for phones mobile phones
Baptized as “Sero” (which means “vertical” in Korean), Samsung’s new device has a 43-inch screen, 4K resolution and QLED color, and comes equipped with a stand that keeps it raised and allows horizontal rotation to Vertical and vice versa.
The idea is that young users, who spend more time watching the mobile than television, consult the contents of their portable devices on a large screen optimized perfectly for them and that does not include black side bars.
Thus, it is enough to touch the television with the phone so that it reproduces the contents of the mobile device and rotates imitating its same movements (normally, for example, the screen will be vertical if Instagram or Facebook is consulted, and horizontal if a video is being viewed ).
In the case of Samsung Galaxy phones, this rotation will be automatic, while if other devices are used, it must be activated manually using a button on the remote control.
LG’s future strategy, on the other hand, also breaks with the above but in a different way: instead of rotating the screen to bring it closer to the mobile, the world’s second largest television manufacturer is committed to going against the trend of the market and reduce the size of your devices.
The new OLED48CX has a 48-inch screen equipped with the company’s organic LED technology (OLED), significantly below 55 inches of the smallest OLED model currently on the market.
“The quality of OLED48CX is comparable to that of an 8K TV with a 96-inch screen,” they said from the company when announcing the new product, given that the smaller size allows a higher pixel density and therefore a resolution supposedly higher than the that would correspond to him for his technology.
As with the other devices in the series, LG’s new TV integrates Dolby Vision IQ and UHD Alliance’s Filmmaker mode.
Although in recent years the competition in the field of televisions has invariably been to move towards increasingly large screens, some voices in the sector demanded models that respond to the needs of consumers with limited space in their homes without losing quality, a gap that OLED48CX would have come to occupy.
Apart from its newest and most surprising products, Samsung and LG did again directly compete with similar devices as usual in second-line presentations, which in the case of LG was a television / frame baptized as “Gallery” and reminiscent a lot to Samsung’s “Frame.”
The “Gallery” devices have an ultra-thin thickness of 0.79 inches to hang on the wall as if it were a picture and show works of art when you are not watching TV, are equipped with a 4K OLED screen and available in 55, 65 and 77 inches.
On the other hand, Samsung also presented the ultra-thin Q950TS TV model, with practically non-existent frames, so that these are hardly visible to the naked eye and the viewer has the feeling that the 8K QLED screen reaches the edges.
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