Safilo, agreement “forever” with David Beckham: perpetual agreement to create the former footballer’s glasses

MILANO – Safilo signs a perpetual licensing agreement with Authentic Brands Group (Authentic) the group that administers the brand the name and collections of David Beckham. The eyewear company led by Angelo Trocchia already had an ongoing contract for the production and distribution of Beckham’s glasses, which would expire at the end of 2030and which is replaced by the new agreement.

Ferragni out, new agreements with the footballer and Marc Jacobs

The group of Longarone was the first, last year December, to terminate another licensing agreement, that for the glasses of Chiara Ferragniafter the antitrust fine e the scandal linked to the Balocco pandoro. At the beginning of the year, however, the company renewed – well in advance – the licensed by Marc Jacobs, star of firmament of Lvmh which many feared would become part of the Thelios wallet, optical company of the French giant that last year purchased the galvanic plant from Safilo.

The glasses launched in 2020, now forever

It is expected that Safilo will continue to manage the entire value chain, from the design phase, a creative process led by David Beckham, to global production and distribution. After the‘announcement dating back to 2019, in 2020 David Beckham launched the first Eyewear collection to bear his name. The new eyewear brand, available worldwide, second Equita analysts contribute to the Veneto group’s revenues in a range between 40 and 20 million. David Beckham collaborated closely with the Safilo design team to create a new proposal complete with sunglasses and optical frames.

“We started 2024 with important news for our licensed portfolio, with the early renewal of some of our most relevant partnerships – he commented Trocchia, ad di Safilo – This agreement now marks another milestone of our strategy. The transformation of partnership with David Beckham in a perpetual license adds another pillar to our portfoliosecuring one of the most successful eyewear brands of recent years.”