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Ryan Reynolds’ Clever Social Media Campaign for Netflix’s 6 in the Shade

Michael Bay is an author, even though some do not want to consider him as such. From The Rock to Ambulance, the director has unique touches and ways of shooting, although for a time he was a source of ridicule among the moviegoing community. Now, already established as someone who does what he really wants, is when he has completely freed himself with films like Pain and Money, 13 Hours and, of course, 6 in the shade.

Ryan Rey-two

We already know that Netflix does not give data on its films, but we do know that 6 in the shade, which cost 150 million dollars (one of the most expensive films on the platform, surpassed by The Invisible Agent, Red Alert and The Irishman), It was a success despite the fact that right now it is not among the 10 most viewed. And for this, in addition to offering explosions and shootings at large, it was necessary to carry out a very good campaign on social networks.

And this is where the fun is. Take a good look at this scene that you can see if you stop the movie at minute 14:42. A car is blown up in Florence as Ryan Reynolds, who is in the driver’s seat, tries to survive. Above all, take a good look at that red wall in the background. Do you see that there is a person leaning there?

Netflix

Well, that person is none other than… Ryan Reynolds! And it is that he took the opportunity to record a publicity cut for Instagram where the car was seen flying in the background, thus appearing twice at the same time in the same scene without plot justification. Hey, who said scared?

Netflix

6 in the shade, by the way, was going to be the start of a new franchise for Netflix, and in December 2019 it was announced as such, but a year ago the company confirmed that there would be no second part despite its success, especially since they considered her a creative failure and believed there was no love for her characters. Sorry, fans (if there are any).

2023-09-03 10:09:24
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