January 29, 2021
03:30
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With its digital diary, designed to make it easier to take and manage medical appointments, the Rosa application hopes to become the benchmark health tool in Belgium within five years.
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In the maze of BeCentral’s digital hive, above the most central station in the country, you need to be quick to follow serial entrepreneur Sébastien Deletaille. Man rarely slows down and is on all fronts, as during the health crisis with his participation in the “Data Against Corona” task force. He has become a recognized and influential face of the Belgian tech scene since his beginnings with Real Impact Analytics in 2009. We had known about a big project for several months. He is finally ready to reveal his new baby named Rosa.
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The offices of the new structure are still under construction, but the project has been on track for a year already with a team of around fifteen people charcoal to follow a goal: create the benchmark health application in Belgium. An ambition that should guide the start-up as a leitmotif in the coming years. Health and tech, nothing surprising for our serial entrepreneur. After the Medispring adventure, a medical software cooperative, he remains in a sector that he is starting to know like his back pocket.
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“It’s very complicated to make an appointment with a doctor in a few clicks and for the latter, it is not normal to have to pay thousands of euros for a medical diary.”
Sebastien deletaille
Co-founder and CEO of Rosa
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Rosa is an application that will initially offer a digital agenda to facilitate the making of appointments for the patient, and the management of the agenda for the healthcare professional. Why start with a “simple” digital agenda? “We had to start somewhere”, replies, pragmatically, Sébastien Deletaille. “We have chosen to tackle this problem first which is very important to everyone. It’s very complicated to make an appointment with a doctor in just a few clicks and for the latter, it is not normal to have to pay thousands of euros for a medical diary. “
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This agenda will therefore be “free for life” announces the co-founder of Rosa.. Of course, the start-up is not philanthropic and will offer premium paid versions of its agenda, but surprisingly, the young shoot is … an ASBL “In our opinion, this is the most suitable form of organization, the most appropriate, when we have a societal mission.”
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Have a positive societal impact
No thunderous fundraiser to start the machine, the operation of the start-up is financially covered for 3 years by Partena Promeris which regularly finances innovative projects with a social and societal impact. Because behind Rosa and its founders, Antoine Pairet and François-Xavier Orban de Xivry and Sébastien Deletaille, there is the will to go towards a more social and socially useful tech entrepreneurship. “Technology can also be used for good. Respect for privacy and medical data are our top priority. We want to combine the excellence of technology with the values of the world of health”, explains Rosa’s CEO .
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“The great unknown in this adventure is the will of the doctors to change their habits.”
Sebastien deletaille
Co-founder and CEO of Rosa
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The first step in this direction is therefore this agenda which should make life easier for patients and doctors. For this to be the case, you have to convince as many people as possible to use it. Rosa’s founders hope to convince 10,000 professionals by the end of the year. The challenge is interoperability with other tools used by doctors. “This is clearly the challenge for the next few months,” confirms Sébastien Deletaille.
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There is a next step, of course. “Our next goal? Remove the block of paper certificate that you then put in an envelope to send to the mutual. This is the past. “Rosa should regularly add services to her offer to, eventually, offer a range of health-related solutions that make it essential for patients and physicians. “Within 5 years, we hope that as many Belgians as possible will have Rosa on their phone and trust her with their medical data.”
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“Rosa’s raison d’être is to improve the health of Belgians with technology. If we succeed in creating an electric shock from which we are not the beneficiaries, that is very good.”
Sebastien deletaille
Co-founder and CEO of Rosa
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“If nothing is done, digital health will be led by the GAFA”
The stake of “MedTech” is also wider in the eyes of the Brussels entrepreneur. “The great unknown in this adventure is the willingness of doctors to change their habits. For many of them, digital is a nightmare and they are right. “The chance to become the benchmark health app in Belgium is therefore slim and the Brussels entrepreneur is well aware of it, but he sees wider : “It doesn’t matter if we don’t get there. What matters is getting there. Rosa’s raison d’être is to improve the health of Belgians with tech. If we succeed in creating an electric shock from which we are not the beneficiaries, that’s fine. “
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Because the question of sovereignty of medical data is much more important according to him: “If we do nothing, digital health will be managed by the GAFA. Inaction is fatalism. This is why we are in this adventure. ”An adventure which officially starts this Friday.
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