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Rohlík has changed the way couriers are rewarded, they are rioting on social networks

“Dear croissant, you were my favorite company and shopping from you saved me a lot of time, which I preferred to spend with children. I was excited about your services. However, I am the courier’s wife and I am convinced that I didn’t see you as a fair company that treats its customers well, and I assumed you had the same approach to your partners and employees. I will no longer shop with you as an expression of disagreement with your approach. ” Petra Maňhalová Zahrádková wrote such a comment under one of the posts on the official Rohlik.cz Facebook page.

She is one of dozens of users who react negatively to changes in courier ratings. Barbora Barbucha Beerová comments similarly. “Nowadays, when inflation is rising and this is reflected in rising commodity and energy prices, does Rohlík, who has seen such a boom in the ‘Covid era’, reach for money for those who play a significant role in its popularity?”

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How has the pandemic changed e-commerce in the Czech Republic?

Olin Novák, director of Rohlík.cz, responded to the problem via a Facebook video on Saturday. “Our couriers are Rohlík’s exhibition cabinets. With this change in the scheme, we are trying to motivate them to comply with quality standards. “In August, we started a sharp increase in commission, so the courier in Rohlík will receive an average reward of 50 thousand crowns. The service is demanding, but I firmly believe that those who do it well are properly rewarded,” says Rohlík’s director. they are an internal matter of Rohlík and although he would not have to explain them officially, he feels a personal need to comment on the topic.

Rohlík almost doubled its sales in the Czech Republic year-on-year. He spent 7.3 billion crowns, according to the founder of the startup Tomáš Čupr, stating that in 2021 the company should grow at a similar pace as in the past. In recent months, the startup has been entering foreign markets and has received investments in the order of billions of crowns.


Rohlík has chosen a name for Italian, Spanish and Romanian, next year he will appear there as Sezamo



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