We told you about it last week. Roger Federer will collaborate as an entrepreneur with the Zurich start-up “On Running”, which creates sneakers. The former world number 1 has already participated in a first project: a promotional video in which we see him running in the streets of New York one morning in November.
Read also : Tennis: Roger Federer in entrepreneur mode for a Swiss sneaker brand
In the clip, the Swiss man is seen photographing a few passers-by, offering himself a pretzel at a stand and taking on the position of cameraman for the American television show “Today Show” on NBC. He ends up running with “On” partners and members of New York running clubs.
According to 20 minutes, the shooting of the commercial was very spontaneous, with the exception of its appearance on television. The tennis player responded with a smile to New Yorkers who greeted him or asked him how he was on the streets.
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