The Ministry of Culture, in cooperation with Snapchat, announced the launch of special activities before the launch of “Riyadh Fashion Week” in its inaugural edition during the period from 20 to 23 October, which is merging Fashion Week with well-known international monuments through the lenses of the Snapchat application, which mixes color The Kingdom’s sands feature historical landmarks from a number of international capitals, enabling Snapchat users who are fashion lovers to see these landmarks transformed via augmented reality technology to celebrate Saudi Arabia’s entry into international fashion weeks.
Fashion Authority CEO Burak Çakmak said: “As we prepare to welcome global fashion stakeholders to Riyadh, we would like to showcase the tremendous talent and experience in Saudi Arabia, and create experiences to build anticipation for Riyadh Fashion Week.” He added, “This is an inaugural moment in the Saudi fashion industry, and a starting point in our emerging local fashion industry.”
He pointed out that the Fashion Authority is keen to share enthusiasm and passion in the field through these experiences in which the Ministry of Culture cooperates with Snapchat, by integrating the fashion sector with technology to reach the largest possible segment around the world, to introduce them to the Saudi fashion industry, which is experiencing rapid growth.
For his part, Regional Director of Snapchat in Saudi Arabia, Abdullah Al-Hammadi, commented: “Modern technology can help bring ideas to life and embody them in a wonderful way by creating creative capabilities that were previously unimaginable using augmented reality technologies, as is the case with this event.” “The distinctive feature that we are launching with the Ministry of Culture.” He added, “As augmented reality continues to transform the way people interact with the world of fashion, we are pleased with our partnership with the Ministry of Culture to launch Riyadh Fashion Week, which in its inaugural edition will enter the world’s fashion capitals and celebrate creative Saudi talents.”
This event is to bring Saudi Fashion Week to the global stage by covering well-known international monuments in a number of world capitals, where visitors can see a species of Arabian birds known as Red Sea birds decorating the famous Arc de Triomphe in Paris with a shiny and wonderful golden dress, flowing. From the top of the teacher to the bottom. The Statue of Liberty in New York will come to life before everyone’s eyes as it is covered in tiny particles of golden sand to reveal the statue with a golden robe and crown. While the Tower Bridge in London will be decorated with striking scenes of golden sand moving to gather and cover the tower on both sides. At the end of each experience, the Riyadh Fashion Week logo is revealed, putting attendees in a position of anticipation for the events in the Saudi fashion world this year. These experiences will be embodied through the Snapchat camera and its innovative augmented reality technology.
This event comes as Riyadh Fashion Week prepares to attract celebrities, designers and industry leaders, to celebrate the growing fashion scene in the Kingdom. At the same time, there will be a live broadcast to the public of all events and activities of Fashion Week in Riyadh, organized by the Fashion Authority, which will contribute to the growth of the fashion industry at the local and international levels.
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