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Ringier AG
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1.8
Ringier boss Marc Walder will have full control over the advertising marketer in the future.
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pd
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2.8
In the future, Admeira will focus on the marketing of TV advertising.
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Keystone
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3.8
SRG has long been a partner in Admeira, but continues to work operationally with the advertising marketer.
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Philippe Rossier
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7.8
The previous Admeira boss Bertrand Jungo changes to the board of directors.
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Keystone
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8.8
Ringier AG becomes the sole owner of Admeira.
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Ringier AG, BLICK’s parent company, acquires Swisscom’s 50 percent stake in Admeira. Ringier thus becomes the sole owner of the advertising marketer. At the same time, there is a realignment: Admeira is being restructured and will focus on marketing TV advertising in the future. The most important and long-term inventory provider remains the SRG SSR. Frank Zelger becomes the new CEO of Admeira.
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Marc Walder, CEO Ringier AG and Chairman of the Board of Directors of Admeira: «We now own 100% of Admeira. We use this to realign Admeira: In the new constellation, Admeira will concentrate entirely on the marketing of TV inventory. The marketing of the print media and all digital, journalistic platforms goes back to Ringier. »
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Schaeppi: Swiusscom’s role was limited
Since the founding of the Admeira joint venture, Swisscom has primarily been on board as a technology partner. «Since the start in April 2016, Admeira has established itself in an extremely demanding market. Cross-media offers and the framework conditions for target-oriented advertising have not developed as it was supposed to be possible four years ago. This limits Swisscom’s role as a technology partner, and Ringier, as the sole owner, can implement the necessary realignment of Admeira more quickly and effectively, ”explains Swisscom CEO Urs Schaeppi.
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The Competition Commission (WEKO) has given the green light to be taken over by Ringier. The two partners have agreed not to disclose the financial details.
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SRG inventory remains with Admeira
In the future, Admeira will concentrate entirely on the marketing of TV offers and will therefore continue to be responsible for marketing the advertising inventory of SRG SSR and the TF1 Group, Tele Regio Combi (TRC), MySports and WetterTV. SRG SSR Director General Gilles Marchand: “We consider Admeira’s focus on the TV market to be an opportunity for SRG. With Admeira, we have a strong partner in an advertising market that is challenging for us all. »
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While Admeira continues to sell the advertising for the SRG stations, the sponsorship is now being organized internally by SRG. As a result, the relevant sponsoring staff from Admeira will switch to the SRG.
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Ringier will be marketing print and digital advertising itself in the future
In the course of the year there will also be changes in the area of print and digital inventory: Ringier will now market its own print and digital offers itself. The corresponding teams accordingly move to Ringier AG, where Thomas Spiegel, Head of Global Media, is responsible for these marketing activities.
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In addition, the digital inventory of Swisscom is now being marketed by Ringier. Ringier will take on Admeira employees who were responsible for print and digital advertising.
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Realignment costs 25 jobs
Admeira’s focus on TV marketing has resulted in an adjustment of its internal corporate structures. A total of 25 of the currently 278 jobs will be cut in 2020. Bertrand Jungo, CEO Admeira for three years, changes to the Board of Directors. Marc Walder continues to preside. Beat Grossenbacher, CFO SRG SSR, is a new member of the Admeira Board of Directors. From March 1, 2020, Frank Zelger, previously Chief Commercial Officer, will take over the operational management of the marketing company. Zelger has many years of broad experience in the areas of marketing and digitization.
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Marc Walder, Chairman of the Board of Directors of Admeira: «Under Bertrand Jungo, Admeira regained market share, increased digital marketing competence and increased customer satisfaction. I would like to thank Bertrand Jungo on behalf of Ringier and Swisscom. I am delighted that Bertrand Jungo will sit on the Admeira Board of Directors. »
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