Latvian canned fish producer and producer Riga Gold hopes the quality of various canned seafood products will give them an edge in Asia.
Igors Pužs, Riga Gold’s main export representative, told SeafoodSource during the Seafood Asia Expo, which took place September 14-16 at the Suntec Singapore Convention and Exhibition Center, that the unique packaging used by the company makes part of its business strategy. The purpose of the packaging, he said, is to solve a dilemma: how to demonstrate the quality of a canned product.
“Our company has always wanted to be different from others and we have always believed that our quality was very different and far superior to our competitors,” said Puzz. “That’s why we’ve been looking for ways to sell things for a higher price. How to show consumers we’re better.”
Typically, a canned product does not allow consumers to see what they are buying before they buy it. said the cat.
“The sealed can with the steel lid, nobody knows what’s inside,” Bose said.
Riga Gold has now produced a canned product with a clear lid, which allows consumers to see the quality of the products for themselves.
“You can see the quality of the products,” Puzz said.
Some of its products, such as canned sardines, are already listed by Walmart in the United States and in grocery chains in Australia, according to Bose.
However, the company’s search for new markets was put on hold due to Covid-19, resulting in the suspension of in-person events like Seafood Expo Asia.
“It’s a challenge for us to find a new client because we couldn’t offer before and couldn’t introduce,” said the cat.
But now that it’s happened again, Riga Gold hopes its new packaging will give it an edge in attracting new customers.
Another factor influencing the company’s efforts to enter new markets is the ongoing war between Russia and Ukraine. Before the conflict, Latvia obtained most of its energy from Russia, but following the tightening of sanctions inWhere costs should be around 11 times higher and electricity will cost up to six times. They are energy costs and more Bose said the supply crisis forced Riga Gold to adjust prices.
“We have already raised our prices five times this year,” Puz said. “With each new month, a new resource adds something and you try to be available to you, but you also realize that you can’t do it for an unknown period of time.”
The cost increase is part of why the company hopes to get a premium for its products, as Puz said a compromise on quality is out of the question.
“We don’t want to lower the quality or dilute the oil with water or make it with other fish,” he said.
Photo: Chris Chase / SeafoodSource
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