Covid-19 has left a new scenario for consumption in Spain. These more than six months have made the Spanish change their way of how and what to spend. In 2020, retail (street-level stores) will once again sneak onto the podium in Spanish homes, since most of their budgets are allocated to this item. A position that he shares with Amazon, an ecommerce operator that has seen the pandemic put it in a preferential position over the rest of its competitors, according to the Bnext report: How do Spaniards spend their money.
Data from 2020 show that Spaniards spend 19% of their total budgets on retail purchases, compared to 14% in 2019. If analyzed by gender, men invest 12%, while women only invest 5%.
Both genders already presented large differences in 2019 in terms of spending on retail, men allocated 9% last year and women 4%. Although their budgets have risen, women have been more restrained (difference of one percentage point in one year). Men, on the contrary, have increased their shopping budget by 3 percentage points compared to the previous year.
Spaniards between 41 and 50 years old are the ones who spend the most budget on retail, 14%, followed by men between 51 and 55, who allocate 13% of their total budgets. Women, although much more restrained, have a similar behavior: Spanish women between 41 and 45 and between 51 and 55 are those who allocate more budget to the retail (6% of the total) compared to the rest of the age groups of their gender.
Amazon, king of online in Spain
2020 and covid-19 have brought with them a notable increase in online purchases, especially among the youngest sector of the population. A consequence of this is the fact that Amazon remains the preferred trade of the Spanish. Both men and women choose it as the first option when spending their budget and allocate 26% and 22% of the total, respectively.
After Amazon, the top five of the brands chosen by the Spanish to allocate their budget are: Mercadona, Aliexpress, Netflix and Zara.
Madrid and Catalonia, the Autonomous Communities with the most and least spending in Spain
The Community of Madrid ranks as the region with the highest spending per inhabitant in Spain, not surprisingly it accounts for 28% of total spending nationwide, 2 points below the percentage it represented in the same period of the previous year.
Catalonia also decreases its spending compared to last year and now represents 18% of the national total in 2019 to 14% this 2020, which makes Catalans the Spaniards who have cut their spending the most so far year. Basques and Canaries also cut back, although to a lesser extent, and cut their expenses by 1% (from 5% to 4% in the case of Euskadi and from 4% to 3% in the Canary archipelago).
Among the Autonomous Communities that see how their inhabitants have increased their expenses this year, the Valencian Community is at the forefront, increasing its budget by two percentage points (from 9% in 2019 to 11% in 2020). Communities such as Andalusia, Aragón, Castilla-La Mancha, Castilla y León or Extremadura also increase their budget, although only by one percentage point compared to the 2019 values.
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