The second lockdown is a heavy mortgage for many restaurateurs. In particular, the last two months of the year are among the best in terms of turnover in the industry. When it gets darker outside, people like to get together and spend the evening in company. Around St. Martin’s Day, many an evening is crowned with a hearty goose meal. All of this falls victim to the pandemic this year. That is why many restaurants are breaking new ground.
Advertising slips created and also delivered
Surrendering to the crisis and burying your head in the sand is not the solution. Ordering and picking up food or even organizing a delivery service has therefore now proven to be a tried and tested means for many restaurateurs to face the crisis. You can build on this in autumn, so nobody has to do without the traditional goose feast.
The offer under the slogan “Gans to go”, that is to say, to collect geese from the inn or have them delivered to the front door, not only sounds original, but is also a remedy for the November blues for many companies.
Volker Deuster and head chef Constantin von Hochberg have been running the Ohm Hein restaurant in Altendorf for three years. When it was decided to close all catering establishments again on October 28, it was no surprise for them.
Prepared for restrictions at the end of October
Therefore, days in advance when shopping, they had made sure to stock up on enough packaging material. “When the new lockdown was finally clear, we sat down and coordinated our approach,” says Deuster. The decision to offer geese in addition to schnitzels, salads and daily specials, to have them picked up and delivered was made quickly. After all, geese play the main culinary role in the kitchen in November and December.
An advertising slip was designed and copied 5000 times. “We then distributed the flyers in the area,” explains Volker Deuster. The entire workforce took part and walked many a kilometer to reach the households in Altendorf, Ersdorf, Gelsdorf, Hilberath, Wormersdorf and in the center of Meckenheim. In addition to the geese offer, the leaflet also contains the rest of the menu including changing daily specials with the information that you can subscribe to the current menu by email.