[ 매드타임스 서미지 대학생 기자] Each year, 3 million dogs are taken to animal shelters in the United States. However, most families prefer to purchase a dog rather than adopt it. I would like to introduce the ‘Rescue Doodles’ campaign, which induces animal adoption in a fresh way in this problematic situation.
Established in 2008 with the belief that “every dog deserves a loving home,” the American Pedigree Foundation is a private charity that supports shelters and rescue organizations and encourages people to adopt, volunteer, and donate. is a foundation
Pedigree draws fresh insights from the problem that most families buy rather than adopt when many dogs are moved to animal shelters. They thought about who would be the most persuasive family member in the process of a family welcoming a dog into a new family, and that member was the child (children). It was intended to induce adoption by utilizing the power of persuasion that the child has within the family.
The Pedigree Foundation has prepared a ‘Rescue Doodles’ campaign that uses AI technology to recognize and analyze dogs drawn by children and match them with real dogs. When you send a picture to the Pedigree Foundation, it analyzes the picture through an AI and machine learning model to distinguish the characteristics of the picture and finds a similar adoptable dog nearby.
The ‘Rescue Doodles’ campaign recorded more than 1 million online users, achieved 18,000 successful matches, and successfully encouraged families to adopt dogs by using the power of persuasion and modern technology. I think.
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2023-08-26 15:00:00
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