Tesco’s “Become More Christmas” Ad: A Festive Transformation

Tesco’s “Become More Christmas” Ad: A Festive Transformation

[ 매드타임스 한수경 기자] Tesco’s Christmas ad, “Become More Christmas,” produced by BBH London, features a family getting into the Christmas spirit with OMC’s ‘How Bizarre’ soundtrack in the background, while family members, neighbors and shoppers all enjoy Christmas trees and ornaments. , and nutcrackers are shown transforming into festive symbols that symbolize the spirit … Read more

[해외 크리에이티브] Microsoft, “Turn Your Holidays into a Masterpiece”

[해외 크리에이티브] Microsoft, “Turn Your Holidays into a Masterpiece”

[ 매드타임스 최영호 기자] Generative AI has been a big topic in the creative industry this year. In Microsoft’s Christmas ad, artist Ellie Pritts used AI tools in Microsoft Designer’s Image Creator to turn people’s holiday memories into works of art. Microsoft’s Christmas ad, created by McKeon New York, shows how artificial intelligence can bring … Read more

Morrisons’ Oven Mitts: The Christmas Cheerleader Ad Campaign

Morrisons’ Oven Mitts: The Christmas Cheerleader Ad Campaign

[ 매드타임스 한수경 기자] Morrisons has oven mitts in kitchens across the country singing their sweet song to cheer on hosts and chefs as they prepare celebratory dinners at Christmas. The ad, produced by advertising agency Leo Burnett UK and directed by Tim McNaughton of The Bobbsey Twins, is set to the classic power ballad … Read more

TK Maxx Celebrates Christmas with Adorable Animals in Festive Farm Campaign

TK Maxx Celebrates Christmas with Adorable Animals in Festive Farm Campaign

[ 매드타임스 한수경 기자] TK Maxx and W+K London are celebrating Christmas at the ‘Festive Farm’ with a flock of adorable animals catwalking around the barn in stylish new TK Maxx outfits. This 40-second ad tells the story of a stylish farm celebrating Christmas. As the iconic intro to Eve and Gwen Stefani’s early ’90s … Read more

Triaction Sports Bra: Combining Art and Advertising in Captivating Campaign

Triaction Sports Bra: Combining Art and Advertising in Captivating Campaign

[ 매드타임스 최영호 기자] Triumph, a world-famous women’s lingerie brand, recently unveiled its ‘Triaction Sports Bra’ collection. To highlight this innovative line, we partnered with Parisian agency Herezie to develop a captivating campaign combining art and advertising. The advertisement produced by Herezie stands out for its visual solution that artistically conveys the product’s benefits without … Read more

Rescue Doodles: Using AI Technology to Match Children’s Drawings with Adoptable Dogs

Rescue Doodles: Using AI Technology to Match Children’s Drawings with Adoptable Dogs

[ 매드타임스 서미지 대학생 기자] Each year, 3 million dogs are taken to animal shelters in the United States. However, most families prefer to purchase a dog rather than adopt it. I would like to introduce the ‘Rescue Doodles’ campaign, which induces animal adoption in a fresh way in this problematic situation. Established in 2008 … Read more

Embracing Sustainability: The Rise of Sustainability in Cannes Lions

Embracing Sustainability: The Rise of Sustainability in Cannes Lions

It has been a long time since sustainability has become a corporate topic. Sustainability has now become an important criterion to measure the viability of a company. At the Cannes Lions International Festival of Creativity in 2023, various efforts were made to make the festival sustainable, and such efforts could be seen throughout the venue. … Read more

Nominees for the 75th Emmy Awards: Apple, Dove, The Farmer’s Dog, and Squarespace Among the Contenders for Best TV Commercials

Nominees for the 75th Emmy Awards: Apple, Dove, The Farmer’s Dog, and Squarespace Among the Contenders for Best TV Commercials

[ 매드타임스 최영호 기자] The nominations for the 75th Emmy Awards have been announced. Since 1997, the Emmy Awards have selected and awarded Best TV Commercials. This year, seven TV commercials were selected as nominations. The winning entries will be announced in September. Apple received four nominations, including The Greatest and RIP Leon, which won … Read more